Job Title: Senior Product Specialist (New Product)
Location: Lumpini Tower (MRT Lumpini)
Working Day: MON – FRI, 08:30-17:00
Reports To: Marketing Manager
Key Responsibilities:
- Brand Strategy & Execution:
- Collaborate in the conceptualization and execution of marketing strategies for the CPI group’s brands.
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activities to identify new opportunities.
- Assess brand performance, including customer and consumer feedback, to ensure the marketing mix adapts to changing needs.
- Initiate and evaluate the viability of new business, products, or services, proposing business models and financial projections for medium and long-term plans.
- Identify opportunities for experimentation and design data-driven experiments to test strategic initiatives.
- Coordinate with various departments (e.g., Sales Strategy, Sales, Business Development, QA, R&D, Procurement, Finance & Accounting, Internal Audit) to implement new product or service developments.
- Execute a market research roadmap and ensure findings are effectively utilized to achieve business objectives.
- Develop and lead brand plans, including communication strategies, to meet sales, market share, profitability, and brand health goals.
- Collaborate with sales strategy teams, relevant stakeholders, and external entities to plan and oversee local initiatives, driving volume growth and brand health.
- Oversee the development and launch of a robust product pipeline, ensuring alignment with brand and launch strategies.
- Analyze consumer data to develop CRM programs aimed at growing the consumer base.
- Establish marketing plans and digital initiatives that define growth pillars for driving sales and enhancing brand loyalty.
- Supporting Responsibilities:
- Contribute to functional and organizational projects as needed.
- Assist the Marketing Manager in evolving brand plans, forecasts, and budgets.
- Essential Skills:
- Strong analytical and conceptual abilities.
- Excellent interpersonal, influencing, and communication skills.
- Creativity and leadership capabilities.
- Initiative, problem-solving, and time management skills.
Chumporn Palm Oil Industry Public Company Limited
