Prakit Holdings Public Company Limited

About Company

Our Company

Prakit Holdings

Prakit Advertising

Long-established local All-in-one-solution agency who knows well about Thai consumers, Since 1978

Success in growing several of internal and local beauty brands in Thai market.

We're glad to be here, sharing our thoughts though our passion & enthusiasm teamwork.

GOOD work is GREAT.

GOOD teamwork is GREATER.

Location88 Soi Sukhumvit 62, Section 3, Sukhumvit Rd, Prakanong Tai, Prakanong, Bangkok 10260

Contact person-

Telephone0-2715-3000 Fax 0-2332-8522

Website

Media Planning Supervisor (Online&Offline)

Prakit Holdings Public Company Limited

Advertising/Public Relations

Yesterday

Basic Requirements

Full Time

3 - 10 Year

Bangkok (Prakhanong)

Bachelor's Degree or Higher

Negotiable

Responsibilities

Analytical Skills & Media Knowledges

Analyze and understand the overall market landscape and competitors in terms of branding and media investment, consumer’s behavior & insight, and product insights within assigned responsibility.
Understand the role of each media channel covering offline (TV, out-of-home), online (social media platforms, biddable media, influencers, and other digital media) and activation as the holistic communication.
Demonstrate knowledge of media technical terms and their applications.

Media Planning & Strategic Recommendation

Identify potential target profile for each campaign, define media objectives, and develop media solutions that address business challenges.
Initiate initial creative media concept, design consumer journeys, and develop integrated media strategies. Recommend suitable media channels and tactics that align with both client needs and media objectives.
Brainstorm ideas collaboratively with the team and work smoothly with other related departments.
Develop comprehensive media plan and recommendation for proposing to client.
Manage day - to - day operations with clients, as well as coordination with internal and external departments.
Good communication and presentation skills.

Campaign Monitoring & Reporting

Monitor media performance as post – campaign, preparing report and provide insights with actionable recommendations.
Additional : Prior experience in media and digital agencies will be an advantage.

Requirements

Bachelor Degree in Marketing , Advertising or Digital Marketing will be an advantage
Experience in media planner.
Understand media planning process.
Experience in media planning or digital planning.
Good command of written English, Microsoft office skill.

Welfare and Benefits