Niche Nation Ltd.

Niche Nation is the address for state of the art eyewear in Bangkok since 2004. We are carrying a selected line of specialised eyewear brands from around the world, which continue to influence the industry through technical innovation and great styles.

We strive to set the standard for people seeking timeless frames, premium lenses and a friendly service that considers your style as much as your optical needs. By focusing only on the finest designer collections, we are able to share our knowledge about materials, the particular frames, the history of our brands, and why all these matters.

In 2013 Niche Nation became an exclusive partner of Zeiss, the leader in precision optics from Germany. In 2014 we opened our second store in the heart of Bangkok, at Central Embassy.