AAS Harley-Davidson Group

To become No.1 brand in the luxury motorcycle business, fostering a strong loyal Community of individuals passionate about a freedom lifestyle. We aspire to extend our presence not only in Thailand but also in potential areas of each neighboring country, providing world-class, distinctive, and unparalleled services      

To establish ourselves as the top-of-mind and profitable dealership, upholding premium standards in all relevant aspects. We are committed to embodying excellence in line with the AAS Brand, Vision, and Core Values, by operating based on 4 strong Pillars (Premise, Principle, Process, People) and aligning with the strategies of AAS and H-D Mother Company.