Assistant Brand Manager
FrieslandCampina Public Co., Ltd.Job Scope:
This position will be reporting to Senior Brand Manager, Assistant Brand Manager will be responsible for Implementing marketing activity of assigned brands that align with Marketing plan and Brand strategy, by working closely with cross function, media and brand agency to ensure activities are successfully implemented to drive brand growth.
Roles and responsibilities:
- Develop and plan marketing activities for assigned brands to achieve marketing objectives.
- Manage and work closely with cross function include media and brand agency to ensure NPD launch, Advertising, Promotion, BTL and Digital activities are implemented successfully to drive brand growth.
- Plan marketing budget for marketing activity of assigned brand; monitor expenditure, allocate budget, analyze effectiveness of each activity.
- Lead new product development project by conducting market research (work with consumer marketing intelligence), overseeing product development and design, setting price, launching, and monitor sale performance.
- Monitor, analyze, and evaluate product/brand performance regularly to improve sale performance.
- Monitor market trends, competitor’s activities and consumer insight to propose effective counter measures.
- Maintain liaison with other departments, agency and suppliers to ensure good coordination and effective implementation of plan.
- Bachelor’s Degree or higher in Business Administration or related field, MBA is a plus.
- Minimum 2 years’ experience in brand management. Experience in multinational company and Fast Moving Consumer Goods (FMCG) company preferred.
- Has demonstrated ability to work in a team and has contributed to the achievement of a team's success.
- Strong leadership, result-oriented, self-motivated, analytical, and problem solving.
- Must be able to communicate clearly and concisely both verbal and in writing with all levels within all business functions.
- Able to work under pressure and business dynamic change.
- Hard-working, self-disciplined, and positive working attitude.
- Good Command of both Thai and English in speaking, reading, and writing.
- Computer proficiency in Microsoft Offices and presentation tools.
Location: This position will be based at FrieslandCampina Thailand Head Office, Phaholyothin , Bangkok.
As Royal FrieslandCampina we reach millions of people in more than one hundred countries around the world, with our milk products, cheese, butter and ingredients. We are fascinated by the power and potential of milk; hence we help people move forward by getting more out of milk. Our company has more than 130 years of commitment to sustainable dairy. As the largest dairy Co-operative in the world. Our core values are Embrace Challenge, Grow Together and Feel Accountable characterize our way to doing the business. Thailand operation is the affiliate of RFC and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon and My Boy as an example. The extensive product range of quality products includes pasteurized milk, UHT milk, yoghurt drinks, and condensed milk.
We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Life@FrieslandCampina:
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