Location: Bangkok (Head Office)
About Springfield Group
Springfield Group is a Thai-owned hospitality and leisure group focused on relaxed, experience-led resorts that blend lifestyle, nature, golf and genuine Thai hospitality. The group is owner-operated, agile, and hands-on, with a strong focus on commercial performance, guest experience and long-term value creation.
Our Hotels
• Springfield @ Sea – A beachfront resort offering relaxed coastal stays, leisure facilities and lifestyle F&B, popular with weekenders, families and regional travellers.
• Springfield Village – A resort and golf-focused destination centred around Springfield Royal Country Club, catering to golfers, groups, events, wellness and longer stays.
Key Responsibilities:
Wholesale Strategy & Revenue Management
• Develop and execute the annual wholesale strategy aligned with overall commercial, revenue and distribution objectives.
• Own wholesale channel profitability, ensuring production supports ADR, RevPAR, GOP and margin quality.
• Manage room allocations, stop-sales, release periods and last-room availability to optimise yield and reduce displacement risk.
• Work closely with Revenue Management to ensure rate parity, margin control, seasonal pricing accuracy and demand alignment.
• Actively manage rate leakage, undercutting and rate shopping risks in wholesale markets.
• Monitor wholesale performance by market, partner and season to identify growth and optimisation opportunities.
Contracting & Rate Management
• Negotiate and manage wholesale contracts, net rates, allotments and commercial terms.
• Ensure all contracted rates, allotments and terms are accurately loaded and maintained across PMS / CRS / Channel Manager systems.
• Review and recommend rate structures, supplements, blackout periods and release policies in line with revenue strategy.
• Conduct regular contract performance and profitability reviews, renegotiating or exiting underperforming agreements where required.
• Ensure wholesale terms are commercially justified versus direct, OTA and corporate channels.
Partner Relationship Management
• Build and maintain strong relationships with strategic, high-performing wholesalers, tour operators and DMCs.
• Prioritise partners that deliver controlled, profitable and brand-aligned production.
• Conduct regular partner meetings, sales calls, and familiarisation trips.
• Act as the primary point of contact for wholesale partners for negotiations, support and issue resolution.
• Represent the hotel at trade shows, sales missions and relevant industry events.
Market & Performance Analysis
• Track wholesale production, pick-up, ADR, margins and market trends.
• Analyse market demand, competitor activity and distribution shifts.
• Identify shoulder period opportunities, need-date support and series business via wholesale channels.
• Prepare monthly and quarterly wholesale performance reports with insights, risks and recommendations.
• Provide structured input into budget planning, forecasting and strategic reviews.
Cross-Functional Collaboration
• Work closely with Revenue Management on pricing, availability, yield controls and demand strategy.
• Coordinate with E-commerce / Distribution teams to ensure channel alignment and avoid duplication or conflict.
• Support Sales teams with wholesale-driven group, series and long-stay business.
• Liaise with Marketing on promotions, seasonal campaigns and market-specific initiatives.
• Coordinate with Reservations and Operations to ensure seamless execution and guest delivery.
Key Skills
• Strong understanding of wholesale distribution and tour operator business models.
• Distribution & channel governance capability within a multi-channel environment.
• Excellent negotiation and relationship-management skills.
• Strong commercial and analytical mindset with margin focus.
• Ability to manage multiple markets, partners and timelines.
• Clear communicator with strong attention to detail.
• Proactive, structured and results-driven.
Thaniya Co.,Ltd.
