International Marketing Officer

            The International Marketing Officer is responsible for driving the company's expansion and enhancing brand credibility within key international markets. 

            This role acts as the primary executor for international communications, public relations (PR), and market localization strategies, ensuring that the company's media content and services resonate effectively with diverse target audiences. 

            The core objective is to build strong media relationships, manage cross-cultural content execution, and support digital advertising performance to achieve business goals, including increasing readership, user registration, and social engagement in all target regions. 

End-to-End Paid Campaign Management 

• Plan, set up, and execute advertising campaigns across various platforms, including Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant channels.
• Serve as the primary owner and manager of all advertising campaigns for the entire team, encompassing content from both the article production units and the video production unit.
• Manage the advertising budget to maximize efficiency and achieve the highest possible return on investment (ROI).

Ad Optimization & A/B Testing 

• Continuously analyze ad performance data (CPC, CPM, CTR, CPA, ROAS) to identify areas for improvement.
• Conduct ongoing A/B tests (e.g., testing creatives, ad copy, target audiences) to determine the most effective strategies.
• Optimize bidding strategies and audience targeting to enhance campaign performance.

Off-Page SEO & Link Building Strategy 

• Develop and execute strategies to acquire high-quality backlinks from authoritative external sources to increase the company's website Domain Authority.
• Track and measure the effectiveness of link-building efforts using SEO analytics tools.
• Manage and support guest posting campaigns to secure valuable links back to our web properties.

Analysis & Reporting 

• Create clear and insightful performance reports on advertising campaigns and Off-Page SEO initiatives that lead to strategic decision-making.
• Utilize tools such as Google Analytics, Google Search Console, and Ahrefs to track and analyze in-depth data.

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Certifications in relevant fields such as Advertising, Digital Marketing, or Business Development will be considered a significant plus.
• At least 1-3 years of experience in PR, Communications, or International Marketing in a related field.
• Language Skills: Excellent communication and presentation skills in English (both written and spoken) are mandatory. Familiarity or knowledge of a target market language (e.g., Japanese, Vietnamese) is a significant advantage.
• Digital & Social Media: Solid experience in managing and utilizing social media channels (blogs, Facebook, Twitter, Instagram, etc.) on an international or regional scale.
• Networking: Ability to build and maintain strong relationships with key people or organizations internationally.
• Mindset: A creative mind partnered with the ability to find the best practical solutions in a multi-market environment.
• Industry Interest: Familiarity or keen interest in Finance and Investment media/products will be a distinct advantage.
• Adaptability: Ability to work and adjust effectively in a culturally and linguistically diverse environment.

• Excellent colleagues and an inspiring startup environment with international colleagues.
• Facilities at the workplace include a snooker table, ping pong table, exercise room, swimming pool, nap room, and snack and drink bar.
• Provide and support personal technical equipment and facilities.
• Provident Fund
• Staff training and development
• Overtime
• Accommodation allowance (in other provinces)
• Fuel/transportation fees
• 5-day work week
• Social security
• Health insurance
• Annual bonus