Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.

AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:

Vision
“To become the most-admired Digital Life Service Provider in Thailand”

Missions
To enhance people’s lives through Digital Services.- Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.
- Enhance customer intimacy through the best customer experience.
- Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
- Build win-win growth to all stakeholders.