1. Develop, maintain, and refine the company’s brand architecture, essence, and positioning across product lines and new business units.
2. Spearhead the creation of a brand strategy portfolio to guide internal teams and external partners on identity, tone of voice, and market direction.
3. Conduct consumer insights and competitor analysis to shape strategies that resonate with evolving market needs.
4. Monitor brand health, awareness, and perception across markets, reporting findings with actionable recommendations.
5. Plan, execute, and measure 360° communication campaigns (ATL, BTL, digital, PR, events) that strengthen the brand image.
6. Ensure consistency of brand messaging across all channels—corporate, digital, retail, sponsorships, and international markets.
7. Collaborate with internal creative teams, agencies, and media partners to deliver high-quality content and impactful campaigns.
8. Drive brand storytelling that connects heritage with innovation and sustainability values.
9. Lead communication and branding strategies tailored for international markets (e.g., Vietnam, Philippines, Cambodia)
10. Partner with sales, e-commerce, and distribution teams to align market entry communication strategies and ensure brand consistency.
11. Conduct local consumer and cultural insights research to adapt global brand identity to regional needs.
12. Develop marketing toolkits, playbooks, and brand guidelines to support local distributors and partners.
13. Work closely with product development, e-commerce, CRM, and sales teams to ensure communication strategies support both short-term sales and long-term brand equity.
14. Provide strategic direction for sponsorships, activations, and corporate social responsibility (CSR) initiatives.
15. Act as the guardian of brand integrity, ensuring all internal and external communications reflect the company’s values.
Hatari Electric Co.,Ltd. /Wanavit Manufacturing Co., Ltd.
