Product Marketing - Modernform Group Public Co., Ltd.

• Develop and execute go-to-market strategies for new product launches, ensuring alignment with customer needs, market trends, and business objectives.
• Manage product lifecycle and ensure competitive positioning of imported and OEM office furniture products.
• Collaborate closely with cross-functional teams including marketing communication, sales, purchasing, and product development to drive product success across all stages.
• Conduct market research, competitor analysis, and customer insight studies to inform product positioning and strategic planning.
• Formulate marketing plans and promotional strategies (online & offline) that align with the company’s direction and maximize return on investment (ROI).
• Monitor and evaluate campaign performance, provide data-driven analysis, and propose corrective actions to ensure marketing goals are met.
• Ensure effective product communication and branding in collaboration with the branding team, especially across B2B and professional customer segments.
• Provide regular updates and recommendations to senior management regarding product trends, campaign results, and opportunities for growth.
• Carry out any other assignments as assigned by supervisor.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–5+ years of experience in product marketing, brand management, category management, or strategic marketing roles.
• Strong strategic thinking and problem-solving skills; ability to convert insights into effective marketing strategies.
• Proficient in market research and competitive analysis; ability to identify trends and customer needs.
• Experience working with cross-functional teams and managing multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with a focus on clear and persuasive messaging.

The company originated in 1978 as importer and distributor of furniture fittings and accessories from Europe. Modernform started manufacturing and marketing of office furniture in 1980, and subsequently expanded its business scope to cover residential furniture and kitchen units.By 1990 Modernform Group consisted of altogether 9 business units, of which 5 were marketing units and 4 were manufacturing operations.

All 9 business units were restructured and consolidated under one flagship company, Modernform Group, and subsequently, in January 1992 Modernform Group became a listed company on the Stock Exchange of Thailand.

Modernform targets the middle to upper-end markets and consistently achieves a leading market share in Thailand for office furniture, a continual market share growth in residential furniture and kitchen units, as well as export sales growth.