CRM Campaign & Loyalty Program - Modernform Group Public Co., Ltd.

• Develop and execute campaign and promotion strategies as exclusive offer, reward/redemption campaign, re-engagement and activities to increase member, redemption rate, on Customer Value Proposition (member tier & segmentation).
• Responsible for managing loyalty program, points system, tier levels, and rewards redemption.
• Utilize customer data to identify trends, purchase patterns, and customer insights, driving data-based decision-making to optimize future campaigns
• Plan execute and trigger CRM campaigns/activity via SMS, email, Line OA and Loyalty program system.
• Track and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates to improve and generate campaign
• Collaborate with Partnership to create privilege and loyalty experience.
• Work closely with Product team to implement member campaigns and communication.

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 2-3 years of experience in CRM program or marketing
• Experience in loyalty program, event activities, retail business.

The company originated in 1978 as importer and distributor of furniture fittings and accessories from Europe. Modernform started manufacturing and marketing of office furniture in 1980, and subsequently expanded its business scope to cover residential furniture and kitchen units.By 1990 Modernform Group consisted of altogether 9 business units, of which 5 were marketing units and 4 were manufacturing operations.

All 9 business units were restructured and consolidated under one flagship company, Modernform Group, and subsequently, in January 1992 Modernform Group became a listed company on the Stock Exchange of Thailand.

Modernform targets the middle to upper-end markets and consistently achieves a leading market share in Thailand for office furniture, a continual market share growth in residential furniture and kitchen units, as well as export sales growth.