Vejthani Wattanavipa - Marketing & Brand Experience Specialist - Vejthani Hospital

🔹Job Responsibilities
1. Conduct market research and analyze customer behavior, local market trends, and competitor activities to identify growth opportunities.
2. Analyze target segments, including General Consumers, Corporate Clients, Insurance Partners, and International Patients.
3. Develop and execute marketing strategies and annual marketing plans aligned with organizational objectives.
4. Design and propose marketing campaigns, including target audience, objectives, key messages, channels, budgets, and success metrics.
5. Monitor campaign performance and optimize activities based on data-driven insights.
6. Manage and track marketing budgets to maximize return on investment.
7. Present market insights, performance reports, and strategic recommendations to management.
8. Support business development initiatives that drive awareness, patient acquisition, and service utilization.
9. Plan and create content for digital platforms including Facebook, Instagram, TikTok, and other social media channels.
10. Produce engaging content, copywriting, infographics, basic graphic designs, and short-form videos.
11. Manage and maintain the hospital's social media presence and online engagement.
12. Execute public relations activities to promote hospital services, physicians, healthcare expertise, and community initiatives.
13. Ensure all communications comply with Vejthani's corporate branding and communication guidelines.
14. Coordinate with the Corporate Marketing team on campaigns, content development, and communication strategies.
15. Organize and manage marketing events, community engagement activities, and promotional programs.
16. Liaise with external agencies, media partners, production houses, and vendors when required.

🔹 Qualifications
1. Bachelor's degree or higher in Marketing, Communications, Public Relations, Business Administration, Digital Marketing, or a related field.
2. Minimum 3 years of experience in Marketing, Brand Management, Marketing Communications, Digital Marketing, or related fields.
3. Experience in healthcare, hospital, wellness, hospitality, or service industries is highly preferred.
4. Strong knowledge of Marketing Planning and Campaign Management.
5. Expertise in Market Analysis, Customer Segmentation, and Business Development.
6. Solid understanding of Digital Marketing, Social Media Management, and Content Marketing.
7. Experience in Brand Management, Public Relations, and Event Management.
8. Ability to analyze marketing data and convert insights into actionable strategies.
9. Strong project coordination and stakeholder management skills.
10. Proficiency in Microsoft Office (Word, Excel, PowerPoint).
11. Experience with Canva, Adobe Creative Suite, or similar design tools.
12. Familiarity with Social Media Management and Basic Analytics Tools.
13. Excellent command of Thai.
14. Good command of English, both written and spoken.
15. Certification in Digital Marketing, Marketing Strategy, Google Analytics, Meta Ads, or related fields is a plus.
16. Experience supporting a newly established business, healthcare facility, or brand launch will be an advantage.