Marketing Associate - Food Delivery - Thai Beverage Public Company Limited

Job Responsibilities

• Drive Delivery Sales Growth: Lead end-to-end marketing strategies specifically for the Delivery channel (Grab, Line Man, Foodpanda, ShopeeFood) to boost sales, increase order visibility, and maximize market share for Oishi Restaurant brands.

• Campaign & Promotion Management: Plan, execute, and optimize platform-specific promotions (e.g., Flash Sales, Bundled Sets, Exclusive Menus) aligned with business goals and platform algorithms.

• Data-Driven Analysis: Conduct deep-dive analysis on campaign performance, ROI, consumer dining behaviors, and competitor movements on delivery platforms to refine marketing tactics.

• Menu & Product Development for Delivery: Partner with R&D and Operations to design and launch delivery-friendly menus, packaging, and exclusive combo sets based on store insights and platform data.

• Platform Partnership & Negotiation: Maintain strong relationships with Key Account Managers (KAM) of various delivery platforms to secure prime visibility, co-campaign funding, and joint marketing opportunities.

• Budget & Financial Control: Manage the delivery marketing budget, evaluating food cost analysis, gross margins, and the financial viability of each promotional campaign.

• Content & Creative Direction: Brief and collaborate with designers and agencies to create high-converting Key Visuals, digital banners, and copy optimized for mobile screens and platform interfaces.

• Cross-Functional Collaboration: Coordinate smoothly with Internal Operations, Supply Chain, Finance, and Digital teams to ensure smooth order fulfillment and excellent customer experience at the store level.

Job Skills & Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Data Analytics, Hospitality Management, or a related field.

• Minimum 2–3 years of experience in Marketing or Brand Management, with a proven track record in Food Delivery Platform Management (Grab, Line Man, etc.) or E-commerce marketing. Experience in restaurant chains or the F&B industry is highly preferred.

• Understanding of delivery platform mechanisms, algorithm optimization, merchant tools, and commercial campaign mechanics.

• Strong analytical thinking with the ability to interpret commercial data, campaign ROI, and consumer insights into actionable strategies.

• Excellent communication, negotiation, and cross-functional coordination skills. Ability to act as a project owner and multi-task under pressure.

• Creative, agile, and highly adaptable to the fast-changing trends of the F&B and delivery ecosystem.

Thai Beverage Public Company Limited (“ThaiBev” or the “ThaiBev Group”) is Southeast Asia’s leading beverage producer and distributor and the largest in Thailand. The Company’s vision is to be the stable and sustainable ASEAN Leader in beverage and food business.

ThaiBev was listed on the Singapore Exchange Mainboard in 2006. In 2012, the Company expanded beyond Thailand with its acquisition of Fraser and Neave, Limited (“F&N”), a well-established conglomerate with a portfolio of highly recognized beverage brands. In 2017, ThaiBev further strengthened its regional presence by acquiring stakes in the Grand Royal Group (“GRG”), the largest whisky player in Myanmar, and in Saigon Beer-Alcohol-Beverage Corporation (“SABECO”), a leading beer producer in Vietnam, which makes ThaiBev the largest beer player by volume in Southeast Asia.

Today, ThaiBev’s business comprises four segments – spirits, beer, non-alcoholic beverages, and food. In Thailand, the Group operates 19 distilleries, 3 breweries, and 20 non-alcoholic beverage production facilities and is supported by an extensive distribution network spanning over 500,000 points of sale. ThaiBev is present in over 90 countries, including a network of 26 breweries in Vietnam that produces SABECO's flagship beer brands Bia Saigon and 333; 5 production facilities in Scotland which produce single malt scotch whiskies such as Balblair, Old Pulteney, and Speyburn; 1 production facility of Larsen Cognac in France; 1 distillery in New Zealand that produces Cardrona’s New World single malts; 2 production facilities in Myanmar under GRG; and 1 distillery in China which produces Yulinquan Chinese spirits.

The Company’s well-known spirits brands include Ruang Khao, Hong Thong, Blend 285, SangSom, and Mekhong, as well as GRG’s iconic Grand Royal whisky. Chang, the Group’s signature beer, is one of the most recognizable Thai beers locally and internationally, while SABECO’s Bia Saigon and 333 are Vietnam’s top-selling beer brands. ThaiBev’s leading non-alcoholic beverage brands include Oishi green tea, est cola, and Crystal drinking water, as well as F&N’s sparkling drinks and 100PLUS isotonic drink. The Company also operates Japanese restaurants, as well as ready-to-cook and ready-to-eat food businesses, through its subsidiary Oishi Group Public Company Limited. ThaiBev is accelerating the expansion of its food business by leveraging its subsidiary Food of Asia and its franchise outlets under KFC, the most popular quick service restaurant brand in Thailand.

ThaiBev is one of the top 10 largest companies on the Singapore Exchange by market capitalization and a constituent of the Straits Times Index ("STI"). It is also recognized as the Dow Jones Sustainability Indices (“DJSI”) constituent in the Beverage Industry and part of the DJSI World family and DJSI Emerging Markets family.