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Event and Sales Manager – Springfield @Sea - Thaniya Group

Thaniya Group · Phetchaburi

Location
Phetchaburi
Salary
25,000 - 40,000 baht/month
Job Type
Full Time
Work Type
Onsite
Education
Bachelor's Degree or Higher
Posted
18/05/2026

Responsibilities

About Springfield Group
Springfield Group is a Thai-owned hospitality and leisure group focused on relaxed, experience-led resorts that blend lifestyle, nature, golf and genuine Thai hospitality. The group is owner-operated, agile, and hands-on, with a strong focus on commercial performance, guest experience and long-term value creation.
Our Hotels
• Springfield @ Sea – A beachfront resort offering relaxed coastal stays, leisure facilities and lifestyle F&B, popular with weekenders, families and regional travellers.
• Springfield Village – A resort and golf-focused destination centred around Springfield Royal Country Club, catering to golfers, groups, events, wellness and longer stays.
Both properties are operated as one portfolio, with shared strategy, systems and commercial direction, managed from Head Office in Bangkok.
Role Overview
The Event and Sales Manager is responsible for driving revenue through the proactive solicitation of events, including MICE (Meetings), weddings, social parties, and corporate group events. This role focuses on the local market in Hua Hin, Cha-am, and surrounding provinces while ensuring seamless on-site execution for groups referred by the Bangkok Corporate Office.
Key Responsibilities:
1. Core Responsibilities: Sales & Revenue Generation
• Local Market Penetration: Actively identify and pursue new business opportunities within the local territory (Hua Hin, Cha-am, and nearby regions). This includes regular sales calls and sales visits to local corporations, government agencies, and social organizations.
• Revenue Management: Achieve and exceed monthly and annual sales targets for banquet food & beverage, venue rentals, and group room allotments.
• Strategic Networking: Build and maintain strong relationships with local wedding planners, event organizers, and the community
• Proposals & Negotiations: Prepare professional, Standard proposals and contracts. Conduct negotiations to maximize hotel yield while maintaining a competitive edge in the local market.
2. Operational Excellence & Group Management
• Site Inspections: Conduct professional site inspections for prospective clients, showcasing the hotel’s facilities and 5-star service standards with a personalized touch.
• BKK Group Liaison: Act as the primary on-site point of contact for event groups secured by the Bangkok Sales Team. Ensure all client requirements are communicated accurately to the operations team.
• On-site Supervision: Oversee the execution of major events to ensure "flawless delivery." Act as the "Host" to ensure client satisfaction and handle any real-time adjustments or issues.
• Inter-departmental Collaboration: Work closely with the Banquet, F&B, Front Office, and All HOD teams to ensure the "Event Order" (EO) is executed to perfection.
3. Financial Management & Reporting
• Performance Tracking: Maintain an accurate database of local leads and accounts. Provide weekly and monthly sales forecasts and activity reports to the Head Of Commercial and Revenue
• Market Intelligence: Monitor local competitor activities, pricing, and renovation trends to adjust sales strategies accordingly

Qualifications

Experience Required:

Experience: Minimum of 3–5 years in Event Sales or MICE, preferably within a 4 or 5-star luxury hotel environment.

Local Knowledge: Strong familiarity with the Hua Hin/Cha-am business landscape and a pre-existing network of local contacts is highly advantageous.

Communication: Excellent communication in English and Thai (both written and spoken).

Skills: Strong negotiation, presentation, and interpersonal skills. Ability to work under pressure and meet tight deadlines.

Personality: Highly proactive, result-oriented, and possessing a "can-do" attitude with a refined professional appearance.

Mobility: Must possess a valid driver’s license and own a vehicle for local sales calls.

Qualifications:

·       Degree or diploma in Hospitality, Business, or related field

Key Performance Indicators

·       Achieve Sales Targets

**Work location: Springfield at Sea Resort & Spa, Hua Hin - Cha Am

**Thai nationals only

Welfare benefit:

- 6 days off per month (days off are not on Saturday or Sunday)

- Public holidays

- Annual leave starting at 6 days and increasing with years of service

- 2 meals per day for employees

- Employee uniform

- Employee housing (for Assistant Managers and above)

Benefits

  • Parking Space
  • Service charge
  • Staff training and development
  • Overtime
  • Scholarship/ education allowance
  • Marriage gift
  • Social security
  • Ordination leave
  • Funeral payment support
  • Attendance bonus or other special compensation

About Thaniya Group

Thaniya Group, developer of some of Bangkok's most prestigious properties, active in the real estate business since 1967, the group is involved in a wide spectrum of property developments, including office building, shopping complex, condominium, apartment, hotel and golf resort.

ธนิยะกรุ๊ป คือกลุ่มบริษัทผู้พัฒนาอสังหาริมทรัพย์ระดับพรีเมี่ยมทั้งในกรุงเทพและต่างจังหวัด ธนิยะกรุ๊ป เริ่มดำเนินธุรกิจทางด้านอสังหาริมทรัพย์ตั้งแต่ปี พ.ศ. 2510 โดยธุรกิจของธนิยะกรุ๊ปประกอบไปด้วยอาคารสำนักงาน ศูนย์สรรพสินค้า คอนโดมิเนียม อพาร์ทเมนท์ โรงแรม รีสอร์ท และสนามกอล์ฟ ได้แก่ อาคารสำนักงานศูนย์ธุรกิจธนิยะพลาซ่า อาคารสำนักงานญาดา เมย์แฟร์การ์เด้นอพาร์ทเมนท์ สปริงฟิลด์ บีช รีสอร์ท สปริงฟิลด์ แอท ซี สปริงฟิลด์ วิลเลจกอล์ฟ แอนด์ สปา ธนิยะเมดิคอลเซ็นเตอร์ และ ธนิยะเดนทัลเซ็นเตอร์

52 Thaniya Plaza Bldg. Floor 9M, Silom Road, Suriyawong, Bangrak, Bangkok 10500

นางสาวปรีญาณี ดิษฐธรรม

0-2231-2244,096-719-5708

https://www.thaniyagroup.com/career/

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Thaniya Group
Event and Sales Manager – Springfield @Sea
Thaniya Group
View all jobs
Phetchaburi
Full Time
Bachelor's Degree or Higher
25,000 - 40,000 baht/month
5-10 Years
Today
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What you will do
Responsibilities
About Springfield Group
Springfield Group is a Thai-owned hospitality and leisure group focused on relaxed, experience-led resorts that blend lifestyle, nature, golf and genuine Thai hospitality. The group is owner-operated, agile, and hands-on, with a strong focus on commercial performance, guest experience and long-term value creation.
Our Hotels
• Springfield @ Sea – A beachfront resort offering relaxed coastal stays, leisure facilities and lifestyle F&B, popular with weekenders, families and regional travellers.
• Springfield Village – A resort and golf-focused destination centred around Springfield Royal Country Club, catering to golfers, groups, events, wellness and longer stays.
Both properties are operated as one portfolio, with shared strategy, systems and commercial direction, managed from Head Office in Bangkok.
Role Overview
The Event and Sales Manager is responsible for driving revenue through the proactive solicitation of events, including MICE (Meetings), weddings, social parties, and corporate group events. This role focuses on the local market in Hua Hin, Cha-am, and surrounding provinces while ensuring seamless on-site execution for groups referred by the Bangkok Corporate Office.
Key Responsibilities:
1. Core Responsibilities: Sales & Revenue Generation
• Local Market Penetration: Actively identify and pursue new business opportunities within the local territory (Hua Hin, Cha-am, and nearby regions). This includes regular sales calls and sales visits to local corporations, government agencies, and social organizations.
• Revenue Management: Achieve and exceed monthly and annual sales targets for banquet food & beverage, venue rentals, and group room allotments.
• Strategic Networking: Build and maintain strong relationships with local wedding planners, event organizers, and the community
• Proposals & Negotiations: Prepare professional, Standard proposals and contracts. Conduct negotiations to maximize hotel yield while maintaining a competitive edge in the local market.
2. Operational Excellence & Group Management
• Site Inspections: Conduct professional site inspections for prospective clients, showcasing the hotel’s facilities and 5-star service standards with a personalized touch.
• BKK Group Liaison: Act as the primary on-site point of contact for event groups secured by the Bangkok Sales Team. Ensure all client requirements are communicated accurately to the operations team.
• On-site Supervision: Oversee the execution of major events to ensure "flawless delivery." Act as the "Host" to ensure client satisfaction and handle any real-time adjustments or issues.
• Inter-departmental Collaboration: Work closely with the Banquet, F&B, Front Office, and All HOD teams to ensure the "Event Order" (EO) is executed to perfection.
3. Financial Management & Reporting
• Performance Tracking: Maintain an accurate database of local leads and accounts. Provide weekly and monthly sales forecasts and activity reports to the Head Of Commercial and Revenue
• Market Intelligence: Monitor local competitor activities, pricing, and renovation trends to adjust sales strategies accordingly

Qualifications
Experience Required:

Experience: Minimum of 3–5 years in Event Sales or MICE, preferably within a 4 or 5-star luxury hotel environment.

Local Knowledge: Strong familiarity with the Hua Hin/Cha-am business landscape and a pre-existing network of local contacts is highly advantageous.

Communication: Excellent communication in English and Thai (both written and spoken).

Skills: Strong negotiation, presentation, and interpersonal skills. Ability to work under pressure and meet tight deadlines.

Personality: Highly proactive, result-oriented, and possessing a "can-do" attitude with a refined professional appearance.

Mobility: Must possess a valid driver’s license and own a vehicle for local sales calls.

Qualifications:

·       Degree or diploma in Hospitality, Business, or related field

Key Performance Indicators

·       Achieve Sales Targets

**Work location: Springfield at Sea Resort & Spa, Hua Hin - Cha Am

**Thai nationals only

Welfare benefit:

- 6 days off per month (days off are not on Saturday or Sunday)

- Public holidays

- Annual leave starting at 6 days and increasing with years of service

- 2 meals per day for employees

- Employee uniform

- Employee housing (for Assistant Managers and above)
Welfare
  • Parking Space
  • Service charge
  • Staff training and development
  • Overtime
  • Scholarship/ education allowance
  • Marriage gift
  • Social security
  • Ordination leave
  • Funeral payment support
  • Attendance bonus or other special compensation

About Company

Thaniya Group, developer of some of Bangkok's most prestigious properties, active in the real estate business since 1967, the group is involved in a wide spectrum of property developments, including office building, shopping complex, condominium, apartment, hotel and golf resort.

ธนิยะกรุ๊ป คือกลุ่มบริษัทผู้พัฒนาอสังหาริมทรัพย์ระดับพรีเมี่ยมทั้งในกรุงเทพและต่างจังหวัด ธนิยะกรุ๊ป เริ่มดำเนินธุรกิจทางด้านอสังหาริมทรัพย์ตั้งแต่ปี พ.ศ. 2510 โดยธุรกิจของธนิยะกรุ๊ปประกอบไปด้วยอาคารสำนักงาน ศูนย์สรรพสินค้า คอนโดมิเนียม อพาร์ทเมนท์ โรงแรม รีสอร์ท และสนามกอล์ฟ ได้แก่ อาคารสำนักงานศูนย์ธุรกิจธนิยะพลาซ่า อาคารสำนักงานญาดา เมย์แฟร์การ์เด้นอพาร์ทเมนท์ สปริงฟิลด์ บีช รีสอร์ท สปริงฟิลด์ แอท ซี สปริงฟิลด์ วิลเลจกอล์ฟ แอนด์ สปา ธนิยะเมดิคอลเซ็นเตอร์ และ ธนิยะเดนทัลเซ็นเตอร์

Location

52 Thaniya Plaza Bldg. Floor 9M, Silom Road, Suriyawong, Bangrak, Bangkok 10500

Contact person

นางสาวปรีญาณี ดิษฐธรรม

Telephone

0-2231-2244,096-719-5708