International Business Manager - Beger Co.,Ltd.

1. International Sales Management

• Sales Target & Forecasting: Establish sales targets, prepare accurate sales forecasts, and manage profitability in assigned countries to achieve the company’s business objectives.

• Pricing Strategy: Analyze cost structures and formulate competitive pricing strategies for target markets, taking into account exchange rates, import taxes, and local competitors.

• Channel Expansion: Expand the customer base across both B2B (project owners, contractors, architects) and B2C (building material retail stores, modern trade) segments through effective collaboration with local distributors.

• Sales Performance Review: Monitor and analyze monthly/quarterly sales performance, prepare summary reports, and develop action plans to address any sales shortfalls.

2. International Marketing

• Localization Strategy: Collaborate with the Head Office Marketing team to adapt marketing strategies, campaigns, and brand communication to suit local consumer behavior and cultural nuances in each country.

• Trade & Consumer Promotion: Plan and allocate budgets for promotional activities in collaboration with distributors, such as retail store promotions, painter seminars, and consumer campaigns.

• Brand & Merchandising Management: Maintain Beger's brand image internationally. Oversee the standard of advertising materials, Point of Sale Materials (POSM), tinting machines, and distributor shopfront decorations.

• Trade Shows & Events: Represent the company at international exhibitions and business matching events to build brand awareness and identify new potential business partners.

• Market & Competitor Analysis: Gather market insights, analyze competitor movements, and collaborate with the R&D team to propose new product developments that meet the specific needs of international markets.

3. Distributor Management

• Identify, evaluate, negotiate with, and appoint new distributors in untapped or emerging markets.

• Cultivate strong business relationships, provide technical support for paint and construction chemical products, and organize product training sessions for the distributors' sales teams.

4. Export Operations & Cross-functional Collaboration

• Coordinate closely with the Production and Supply Chain departments to ensure timely manufacturing and delivery of products.

• Oversee the export process, including Letters of Credit (L/C), customs regulations, and necessary permits, working alongside the export documentation team to ensure legal compliance.

5. Team Management

• Manage, delegate tasks, and develop the capabilities of the international business team.

• Evaluate team performance against KPIs and provide regular coaching and feedback.

• Education: Bachelor’s or Master’s degree in Business Administration, International Business, Marketing, Economics, or a related field.

• Experience:

• Minimum of 7–10 years of proven experience in Marketing , International Sales & Marketing or International Business Development.

• Direct experience in the Paint & Coatings, Chemicals Construction or Construction  Materials industries is highly preferred .

• Good  track record of penetrating and managing markets in the CLMV or Asia regions.

• Skills & Competencies:

• Language Proficiency: Good  command of spoken and written English. (A third language such as Chinese,  or Vietnamese is a good advantage).

• Good -level negotiation, persuasion, and presentation skills.

• Solid understanding of export procedures, L/C, and international trade regulations.

• Strong strategic thinking and data analysis capabilities.

• High level of cross-cultural understanding and adaptability in business settings.

• Other Requirements: Willingness and ability to travel overseas frequently.

One of the leading manufacturing and distributing coating products. With Over 50 years Of Experience, we Provide broad range of paints including decorative paint, wood coating, and industrial coating. Our ISO - 9001 : 2000  certified organization is driven by innovative technology such as Teflon? surface protector from Dupont  U.S.A. (Beger Shield),leading insulating  microsphere ceramic paint (Beger Cool), ete.

Due to our rapid growth and expansion, we are seeking competent candidates to fulfill this following position: