SBS Internal Communications Manager - Satit Bilingual School of Rangsit University

1. Strategic Communications Leadership

Work closely with the Head of School and Principals to shape and deliver a proactive communications strategy for SBS Rangsit.

• Translating school strategy into clear internal, parent-facing, and community-facing messages

• Identifying key communication priorities for each term

• Building a strong pipeline of communications content that reinforces strategic objectives

• Identifying communication gaps, risks, and missed opportunities

• Advising on message clarity, timing, tone, audience, and channel selection

• Ensuring communications are proactive, not merely reactive

• Helping leadership make the school’s strengths, learning culture, and community life more visible

• Ensuring communications support parent trust, staff alignment, retention, admissions confidence, and school reputation

2. Advisory and Coaching Support for School Leadership

Act as a trusted communications partner to the Head of School, Principals, and school management team.

• Supporting leadership communications to staff, parents, and the parent community

• Preparing key messages, talking points, scripts, presentations, FAQs, and briefing notes

• Coaching or advising school leaders on communication effectiveness where appropriate

• Helping leaders communicate with clarity, warmth, confidence, and strategic intent

• Anticipating parent questions, concerns, and possible misunderstandings

• Respectfully challenging unclear or cluttered messaging

• Helping leaders turn complex academic or operational updates into parent-friendly communication

3. Internal Alignment Communications

Create communications materials that help align internal stakeholders, including teachers, academic teams, school management, and operational teams.

• Internal alignment presentations

• Staff briefing decks

• School strategy communication materials

• Talking points for teachers and leaders

• Internal updates on academic, pastoral, operational, or community priorities

• Communication toolkits for departments, phases, or year groups

• Materials that help staff understand and consistently communicate the school’s direction

The goal is to ensure staff are not only informed, but aligned, confident, and able to reinforce key school messages in their own interactions with parents and students.

4. Parent and Parent Community Communications

Develop clear, engaging, bilingual communications for parents and the parent community.

• Parent presentations

• Parent representative briefing materials

• Parent update messages

• Curriculum and academic explainers

• Community engagement communications

• Video blog scripts and concepts

• Short-form parent communication formats

• Parent meeting materials

• FAQs and talking points for recurring parent concerns

The role should help SBS Rangsit move away from over-reliance on long emails and newsletters by creating more accessible, visual, video-led, and relationship-based communication formats.

5. Schoolwide Content Pipeline and Storytelling

Proactively identify and develop meaningful stories from across the school.

• Academic learning and curriculum development

• Bilingual learning in action

• Early Years, Primary, and Secondary highlights

• Classroom practice and learning snapshots

• Student achievements and student spotlights

• Sports, ECAs, arts, music, performances, competitions, trips, and events

• Academic results, assessment progress, and learning milestones where appropriate

• Teacher practice and professional learning

• Parent community engagement

• School values, culture, and community life

The role should help SBS Rangsit move from simply reporting activities to communicating meaning: what students are learning, why it matters, and how it reflects the school’s values and strategic direction.

6. Strategic Content Extraction: From Clutter to Clarity

The successful candidate must be able to extract clarity from complexity.

• Listening to long or complex discussions and identifying the key message

• Turning raw updates from teachers or leaders into clear communication points

• Extracting parent-relevant meaning from academic, operational, or event-based information

• Identifying which details matter and which can be removed

• Reframing activity updates into strategic stories

• Creating concise summaries, talking points, slides, captions, scripts, and parent messages

• Helping leaders and teachers communicate with more focus and impact

7. Presentations and Visual Communication

Create polished, strategic presentations for internal and parent-facing audiences.

The candidate must be able to develop presentations for:

• Head of School updates

• Principal briefings

• Teacher and staff alignment

• School management meetings

• Parent meetings

• Parent representative forums

• Community engagement sessions

• Admissions or prospective parent events where appropriate

• Internal AOI updates where needed

Strong PowerPoint skills are essential. The person must be able to structure a message, build a clear narrative, design clean slides, and adapt the tone for different audiences.

Start Date: As soon as possible 

Successful candidates must attach an English CV with a photograph, references, and a cover letter expressing the candidate's background, experience, and interests.  Required Qualifications and Experience

Required Qualifications and Experience The ideal candidate should have:

• Fluent written and spoken English and Thai

• At least 3 to 5 years of experience in communications, school communications, content strategy, marketing, journalism, community engagement, or a related field

• Strong writing and editing skills in both English and Thai

• Proven ability to create clear, engaging, audience-specific communications

• Strong PowerPoint and presentation design skills

• Practical graphic design capability

• Strong aesthetic judgement and intuitive design sense

• Experience creating, directing, or coordinating video content

• Ability to brief photographers, videographers, and graphic designers

• Strong project management and deadline management skills

• Ability to work closely with senior leaders and academic teams

• Confidence engaging with parents and parent representatives

• Strong judgement, discretion, and emotional intelligence

• Ability to manage multiple priorities in a busy school environment

• High attention to detail and accuracy

Desirable Experience

• Previous experience in a school, university, education group, or family-facing organisation

• Experience working in an international or bilingual school environment

• Understanding of Cambridge, bilingual, or international education pathways

• Experience supporting internal communications, parent communications, or school community engagement

• Experience creating parent presentations, staff alignment decks, or leadership communication materials

• Photography, videography, or basic video editing skills

• Experience with Canva, Adobe Creative Suite, CapCut, Final Cut Pro, Premiere Pro, Keynote, Google Slides, or similar tools

• Experience supporting parent briefings, open days, admissions events, or school campaigns

• Experience working with community groups or parent representatives

Required Capabilities

The successful candidate must demonstrate:

• Strategic thinking and strong judgement

• Ability to extract clarity from complexity

• Ability to turn cluttered information into simple, persuasive communication

• Ability to influence senior stakeholders with tact and confidence

• Ability to coach or advise school leaders on communication effectiveness

• Strong understanding of how communication builds trust, alignment, reputation, and parent confidence

• Ability to distinguish between routine updates and strategically important stories

• Strong presentation development skills

• Strong bilingual writing ability in English and Thai

• Strong PowerPoint and graphic design capability

• Confidence creating video-led and visual communications

• Ability to manage creative contributors and deadlines

• Strong relationship-building skills with teachers, leaders, parents, and parent representatives

• Sensitivity to school culture, parent expectations, and reputational risk

Personal Attributes

The successful candidate should be:

• Strategic, not just operational

• Proactive, not passive

• A strong critical thinker

• A strong listener and question-asker

• Visually intuitive

• Clear, concise, and persuasive

• Warm, approachable, and relationship-oriented

• Confident enough to advise senior leaders

• Diplomatic enough to maintain trust

• Creative but disciplined

• Calm and deadline-driven

• Practical and hands-on

• Comfortable working across academic, parent, and brand environments

• Able to influence without being heavy-handed

• Committed to helping build a school with soul

Key Success Measures

Success in this role may be measured by:

• Stronger alignment between the Head of School, Principals, teachers, school management, and parent communications

• A more consistent pipeline of strategically relevant school stories

• Improved quality and clarity of internal presentations and parent-facing materials

• Increased parent engagement with school communications

• More effective use of video blogs and visual communication channels

• Stronger parent understanding of SBS Rangsit’s academic direction, bilingual model, student life, and community culture

• Better identification of school highlights for external marketing and brand use

• Improved confidence among teachers and leaders in communicating school priorities

• Positive feedback from parent representatives on clarity, responsiveness, and engagement

• Stronger perception of SBS Rangsit as a warm, academically credible, bilingual school community with soul

Approval and Governance

The role will advise on communication strategy and prepare key messages, but final approval for strategic or sensitive communications will rest with the Head of School.

The role may brief and coordinate school-based photographers, videographers, and graphic designers for internal and parent-facing communications, while aligning larger external-facing materials with AOI brand and marketing teams.

Satit Bilingual School of Rangsit University (SBS) is a part of the Arthit Ourairat Institute, with campuses in Bangkok, Chiang Mai, and also including the British International School of Phuket. We are a progressive school offering quality education from Early Years through to Year 13. We are an authorised IB World School in Kindergarten and Primary, and a Cambridge International School in Secondary. SBS invites qualified applicants to apply for the current position. For more information you can visit our website, https://www.sbs.ac.th