Brand Manager (Snack and Beverage Product) - Sherwood Corporation (Thailand) Public Company Limited

Responsibilities:

• Develop annual brand, marketing, and product plans aligned with business objectives.
• Analyze consumer insights, market trends, competitors, pricing, and sales performance.
• Manage brand positioning, portfolio strategy, pricing, promotions, and communication plans.
• Lead new product development and product renovation projects from concept to market launch.
• Plan and execute integrated marketing campaigns across online and offline channels.
• Work closely with Sales and Trade Marketing to improve distribution, visibility, and in-store execution.
• Manage advertising, media, research, creative, and activation agencies.
• Monitor sales, market share, brand health, campaign performance, and marketing ROI.
• Manage the annual marketing budget and ensure effective use of resources.
• Coordinate with R&D, Innovation, Supply Chain, Finance, Regulatory Affairs, and other internal teams.
• Prepare business reviews, performance reports, and recommendations for management.

Sherwood Corporation (Thailand) Public Company Limited Manufactures and markets chemical product for house-hold and industrial usage, agrochemicals and public health. All products containing technical material, the substance which requires proper licensed by FDA, the ministry of public health or the Department of Agriculture, the Ministry of Agriculture and Co-operative or the Ministry of industry and containing quality control in every batch. The Company strives to continually develop and improve existing products and also to create new products trough its research and development department. The company currently markets approximately 120 products under 100 trademarks.