Head of Modern Trade - Sherwood Corporation (Thailand) Public Company Limited

Key Responsibilities

• Develop and execute Modern Trade strategies, annual business plans, and sales targets.
• Deliver channel sales, profit, trade-spending, and P&L objectives.
• Build and strengthen strategic relationships with key retail customers.
• Lead negotiations on annual trading agreements, commercial terms, promotions, and other business conditions.
• Develop joint business plans and conduct regular business reviews with key accounts.
• Manage product assortment, listings, pricing, promotions, distribution, and in-store execution.
• Analyze sell-in, sell-out, market share, inventory, out-of-stock levels, and promotional effectiveness.
• Lead sales forecasting and coordinate with Supply Chain to ensure optimal product availability.
• Identify market opportunities, competitive movements, and corrective actions to accelerate growth.
• Lead, coach, and develop Key Account Managers and the Modern Trade sales team.
• Collaborate cross-functionally to ensure effective execution of customer and channel plans.

Qualifications

• Bachelor’s degree or higher in Business Administration, Marketing, or a related field.
• At least 8–12 years of experience in Modern Trade or Key Account Management, including team leadership experience.
• Strong FMCG experience is highly preferred.
• Solid knowledge of commercial planning, trade terms, promotion management, and channel P&L.
• Strong negotiation, analytical, strategic planning, and senior stakeholder-management skills.
• Proven leadership ability with a strong results-driven and execution-focused mindset.
• Good command of English.

Sherwood Corporation (Thailand) Public Company Limited Manufactures and markets chemical product for house-hold and industrial usage, agrochemicals and public health. All products containing technical material, the substance which requires proper licensed by FDA, the ministry of public health or the Department of Agriculture, the Ministry of Agriculture and Co-operative or the Ministry of industry and containing quality control in every batch. The Company strives to continually develop and improve existing products and also to create new products trough its research and development department. The company currently markets approximately 120 products under 100 trademarks.