CRM Marketing Officer - Bangkok University

Key responsibilities

• Manage leads generated from websites, forms, campaigns, inboxes, events, and other channels, ensuring that CRM data is accurate and lead statuses and journeys are properly maintained

• Segment leads based on interests, faculty/program preferences, intended intake year, source, and behaviors to deliver relevant and targeted communications

• Set up and manage emails, workflows, automations, lists/segments, and triggers in HubSpot, including quality checks before campaigns go live

• Identify and monitor high-intent leads, such as applicants who have not yet made payment, scholarship prospects, undecided students, or highly engaged leads, and coordinate with Sales, Admission, and Digital Marketing teams for follow-up actions

• Monitor duplicate records, missing data, properties, sources, and lead statuses to maintain accurate and reliable CRM data for analysis and decision-making

• Prepare weekly reports and dashboards to track performance across the funnel from Lead → Application → Payment → Enrollment, including conversion performance by campaign, form, source, faculty, and segment

• Identify low-converting segments or stalled leads and recommend actions to improve performance, including changes to segmentation, messaging, workflows, follow-up processes, or A/B testing

• Collaborate closely with Marketing, Sales, Admission, and other relevant teams to ensure effective lead handover, follow-up, and CRM processes

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• Experience in CRM, Digital Marketing, Marketing Automation, Lead Management, or Data Marketing

• Experience with HubSpot is highly preferred

• Good knowledge of Excel / Google Sheets and data management

• Basic understanding of customer journeys, lead funnels, and conversion

• Strong attention to detail, particularly in data management and campaign/workflow setup

• Good coordination and follow-up skills

• Comfortable working with data and able to turn insights into actionable recommendations

Bangkok University is one of the oldest and most famous private universities in Thailand under the patronage of the Bangkok University Foundation. The University has operated since 1962 with A.Surat and A.Pongtip Osatanugrah’s resolution to found a private university as a center of knowledge to develop modern graduates with knowledge and practical skills to serve the country in the future.  

Thousands of graduates from BU have served not only Thailand but also the global community at large. That copiously results from the fact that the University has strived for quality education to empower students in terms of theoretical knowledge and practical work skills. To date, quality education at BU is made possible through highly qualified faculty, efficient supporting staff, modern technology, stimulating learning environment, and international cooperation. We at BU are fully aware of the founders’ vision, and we are all committed to continuously serving the country and the world with high quality education. All are welcome to become a part of our journey for the development of humanity and the world. 

Bangkok University, Creative University