Brand Manager - Boot Room Co.,Ltd.

Boot Room Co.,Ltd. · Bangkok

Location: Bangkok
Salary: Depend on qualifications and experience
Job Type: Full Time
Work Type: Onsite
Education: Bachelor's Degree or Higher
Posted: 04/05/2026

Responsibilities

Brand Growth & Strategy

Develop brand positioning and drive sustainable growth of the sport brand & product (Apparel / Equipment) through strategic brand management.
Study and understand consumer behavior, market segments, and competitive trends to translate into actionable brand strategies.

Product Innovation & Development

Lead product innovation (Features, Function Material), define direction and work closely with across departments (Planning, Design, Product Development, Merchandise, Project Development).
Manage product development pipeline productivity (Cost/Supplier/ Production Management) for delivery quality aligned with client requirements.

Brand Communication & Marketing

Build and strengthen brand communication by developing and executing integrated marketing strategies.
Plan and manage seeding strategies (Athlete, Influencer, Presenter, Ambassador) to build brand community and loyalty.
Oversee social media direction and content production tools to promote the brand consistently across channels.
Collaborate with the MarCom, Creative, Content, and Production teams to promote product-aligned messaging and visuals.

Cross-functional Collaboration & Execution

Work closely with Sales, E-commerce, Retail, and Marketing teams to ensure strong go-to-market execution.
Support product launches, campaigns, event related activations.
Monitor campaign performance and brand KPIs to continuously optimize strategy

Qualifications

Bachelor's or Master's degree in Business Administration, Marketing, Economics, or related field.
5-10 years of experience in Brand Manager, Merchandiser, Marketing. If you have experience in developing brand positioning or in the sports retail business is a plus.
Strong Strategic Thinking, Leadership, Team Management, Project Management, Problem Solving, Ownership, and Teamwork.
Being passionate about football, running, or sports is a plus

Benefits

Commission
Staff training and development
Overtime
Accommodation allowance (in other provinces)
Scholarship/ education allowance
Fuel/transportation fees
Marriage gift
Recreational allowance
Ordination gift
Per diem
Telephone bill allowance
ตรวจสุขภาพประจำปี
Work from home
5-day work week
Social security
Health insurance
Accident Insurance
ปรับเงินเดือนประจำปี
พนักงานชายลาดูแลภรรยาหลังคลอดบุตร
ฟรีกาแฟสด ขนม
Flexible working hours
Ordination leave
วันลาพักร้อนสูงสุด 17 วันต่อปี
สวัสดิการซื้อสินค้าในราคาพนักงาน
สิทธิลาหยุดวันเกิด
ส่วนลดรายเดือน/ปี Jett's Fitness
Employee's uniform
Funeral payment support
Annual trip or party
Attendance bonus or other special compensation
Performance/results-based bonus
Annual bonus

About Boot Room Co.,Ltd.

About Us

Ari Football Concept Store is Thailand’s No.1 football specialist store, stocking only the best in professional football gear from all the top brands including Adidas, Nike, Puma, Mizuno, and much more. Our aim is to push the boundaries every day, to build a football paradise where professional players and fanatics alike can come together and enjoy the beautiful game.

Ari Running is Thailand’s first multi-brand running specialist. We are not just running a footwear store, but also keen runners and people who are passionate about a healthy lifestyle. Ari Running is consistent with the passion and knowledge in running. We want to experience the joy, endurance, and rewards as much as we do. We are one of the best in the running field in Thailand, which has the world’s best brand products ready to serve the runners.

ผู้ที่สนใจสามารถเข้าไปค้นหาข้อมูลเพิ่มเติมได้ที่
https://www.arifootballstore.com/
https://www.arirunningstore.com

412,412/1 Siam Square Soi 6, Rama 1 Road, Pathumwan, Bangkok 10330

Human Resources Manager

0-2252-7171

https://arifootballstore.com/