Brand Manager - Boot Room Co.,Ltd.
Boot Room Co.,Ltd. · Bangkok
- Location
- Bangkok
- Salary
- Depend on qualifications and experience
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 19/06/2026
Responsibilities
Brand Growth & Strategy
- Develop brand positioning and drive sustainable growth of the sport brand & product (Apparel / Equipment) through strategic brand management.
- Study and understand sports insight, trends, competitive, and consumer behavior translate into actionable brand strategies.
- Develop business opportunities, market segments, competitive analysis, and trends to strengthen brand identity and revenue according to the company's goal.
Product Innovation & Development
- Lead product innovation (Features, Function, Technology Material), define direction, and work closely with across departments (Planning, Design, Product Development, Merchandising).
- Manage product development pipeline productivity (Cost/Supplier/Production Management) for delivery quality aligned with client requirements.
Brand Communication & Marketing
- Build and strengthen brand communication by developing and executing integrated marketing strategies.
- Plan and manage seeding strategies, athlete/influencer/ambassador, and partnerships to develop brand loyalty.
- Oversee social media direction and content production tools to promote the brand consistently across channels.
- Collaborate with the MarCom, Creative, Content, Seeding, and Production teams to promote product-aligned messaging and visuals.
Cross-functional Collaboration & Execution
- Work closely with Sales, E-commerce, Retail, and VM teams to ensure strong go-to-market execution.
- Lead product launches, campaigns, and activations to build brand community.
- Monitor campaign performance and brand KPIs to continuously optimize strategy.
Qualifications
- Bachelor’s or Master's Degree in Business Administration, Marketing, Economics, or related field.
- 5-10 years of experience in Brand Manager, Merchandiser, Marketing, Business Development, and If you have experience in the sports retail business is a plus.
- Strong understanding of sport insights and trends, and able to apply to performance product development. (Sport Apparel and Equipment).
- Strong Strategic Thinking, Leadership & Team Management, Project Management, Problem Solving, Ownership, and Teamwork.
- Being passionate about football, running, or Sports is a plus.
Benefits
- Commission
- Staff training and development
- Overtime
- Accommodation allowance (in other provinces)
- Scholarship/ education allowance
- Fuel/transportation fees
- Marriage gift
- Recreational allowance
- Ordination gift
- Per diem
- Telephone bill allowance
- ตรวจสุขภาพประจำปี
- Work from home
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- ปรับเงินเดือนประจำปี
- พนักงานชายลาดูแลภรรยาหลังคลอดบุตร
- ฟรีกาแฟสด ขนม
- Flexible working hours
- Ordination leave
- วันลาพักร้อนสูงสุด 17 วันต่อปี
- สวัสดิการซื้อสินค้าในราคาพนักงาน
- สิทธิลาหยุดวันเกิด
- ส่วนลดรายเดือน/ปี Jett's Fitness
- Employee's uniform
- Funeral payment support
- Annual trip or party
- Attendance bonus or other special compensation
- Performance/results-based bonus
- Annual bonus
About Boot Room Co.,Ltd.
Ari Football is Thailand’s number one destination for football boots, futsal shoes, authentic football jerseys, and comprehensive football equipment. Founded with the vision of creating a dedicated space for football enthusiasts of all levels—whether professional athletes, amateur players, or passionate fans—Ari Football has become the leading hub for those seeking the finest products and services in the world of football, guided by our core concept: “Football for All.”
Leadership and Distinction
What sets Ari Football apart is not only our role as a retailer but also our position as a leader in football lifestyle for all ages and genders. We are committed to delivering a complete experience for every football lover, offering a curated selection of world-class brands such as adidas, Nike, Puma, and Mizuno, as well as leading futsal shoe brands like Joma, Imane, and Breaker.
In addition, Ari Football offers authentic club and national team jerseys, essential football gear and accessories, and exclusive Limited Edition items that cannot be found elsewhere—catering to the diverse needs of true football fans.
Personalization – Your Unique Identity
At Ari Football, we believe football is a sport that reflects individual identity. That’s why we provide a Personalization Service, allowing customers to customize their products to truly make them their own. From embroidery and printing to laser engraving on boots, jerseys, and other football gear, we help create unique items that represent each player’s personal style and character.
Leadership and Distinction
What sets Ari Football apart is not only our role as a retailer but also our position as a leader in football lifestyle for all ages and genders. We are committed to delivering a complete experience for every football lover, offering a curated selection of world-class brands such as adidas, Nike, Puma, and Mizuno, as well as leading futsal shoe brands like Joma, Imane, and Breaker.
In addition, Ari Football offers authentic club and national team jerseys, essential football gear and accessories, and exclusive Limited Edition items that cannot be found elsewhere—catering to the diverse needs of true football fans.
Personalization – Your Unique Identity
At Ari Football, we believe football is a sport that reflects individual identity. That’s why we provide a Personalization Service, allowing customers to customize their products to truly make them their own. From embroidery and printing to laser engraving on boots, jerseys, and other football gear, we help create unique items that represent each player’s personal style and character.
412,412/1 Siam Square Soi 6, Rama 1 Road, Pathumwan, Bangkok 10330
Human Resources Manager
0-2252-7171
