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Digital & E-Commerce Manager - Boots Retail (Thailand) Limited

Boots Retail (Thailand) Limited · Bangkok

Location
Bangkok
Salary
Depend on qualifications
Job Type
Full Time
Work Type
Onsite
Education
Bachelor's Degree
Posted
12/11/2026

Responsibilities

  • Own and drive sales performance and key KPIs for the Boots App through the development and execution of e-commerce growth strategies
  • Develop and implement commercial and sales plans to accelerate growth, with a strong focus on owned platforms
  • Analyze e-commerce performance, customer behavior, and campaign metrics to identify business opportunities and areas for improvement
  • Lead digital marketing initiatives to drive traffic, conversion, and customer retention on the Boots App
  • Develop and execute Joint Business Plans (JBP) with suppliers by negotiating visibility, promotional support, and investment opportunities to maximize growth
  • Manage weekly and monthly campaign planning, including visibility, onsite execution, promotional activities, and sales performance tracking
  • Oversee e-commerce budgets, including advertising spend, campaign investment, and promotional funding efficiency
  • Collaborate cross-functionally with commercial, pricing, marketing, finance, supply chain, and fulfilment teams to ensure smooth business operations
  • Ensure consistent brand messaging, customer experience, and campaign execution across all digital touchpoints
  • Monitor market trends, competitor activities, and platform best practices to continuously improve app performance and customer engagement

Qualifications

Qualifications & Requirements

  • Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
  • 4–5 years of experience in E-Commerce, Account Management, or Online Retail.
  • Hands-on experience in owned channel management and driving online sales growth.
  • Strong understanding of retail, e-commerce, digital marketing, and customer experience.
  • Proven experience in planning and executing online campaigns.
  • Proficient in Microsoft Excel, PowerPoint, and Word.
  • Good command of both written and spoken Thai and English.

Skills & Attributes

  • Strong analytical, problem-solving, and critical thinking skills.
  • Excellent communication, presentation, negotiation, and stakeholder management skills.
  • Strong organizational skills with the ability to prioritize and manage multiple tasks.
  • Detail-oriented with a commercial mindset and data-driven approach.
  • Team player with a proactive, self-motivated attitude and the ability to work independently.
  • Able to perform well in a fast-paced, high-pressure environment.

Benefits

  • Life insurance
  • Staff training and development
  • Fuel/transportation fees
  • 5-day work week
  • Performance/results-based bonus
  • Social security
  • Health insurance
  • Accident Insurance

About Boots Retail (Thailand) Limited

Boots Retail (Thailand) Ltd.
The Thailand’s leading pharmacy-led health and beauty retailer

“Our diversity and inclusion vision is to create a culture where diversity and inclusion is at the center of everything we do; powering greater collaboration and innovation, and inspiring us to help people across the world lead happier, healthier lives. We are an equal opportunities employer on a mission to attract, develop and engage employees who reflect the diverse customers, patients and communities we serve, and to foster an inclusive culture where everyone feels respected, valued and excited to drive superior business performance.”

We are a member of Walgreens Boots Alliance the world’s biggest healthcare and well-being service provider with more than 270 stores in Thailand and 12,000 around the world. We operated in Thailand since 20years ago and serve more than 400,000 customers per week in order to help people have a healthier and happier lives. From past successes and business expansion, now we are looking for high caliber people with creative mindset and can do attitude to work with us in many positions. This is the opportunity to explore your exciting experience and the time to show case your talents.

If you are looking for the challenging jobs, work with professional company and excellence people, open and creative environment, please submit your applications to join us to be the part of our success.

9 Pakin Building, 8th Floor, Ratchadapisek Road, Dindang, Dindang, Bangkok 10400

K.Naphatsorn Phromraksa

0-2796-5999

https://www.th.boots.com/

Boots Retail (Thailand) Limited banner 1
Boots Retail (Thailand) Limited

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Digital & E-Commerce Manager
Boots Retail (Thailand) Limited
View all jobs
Bangkok
Full Time
Bachelor's Degree
Depend on qualifications
3-6 Years
Today
YOU SAY / HR SAY
View Review
What you will do
Job Summary

As a Digital & E-Commerce Manager, you will own and drive sales performance and key KPIs for the Boots App through the development and execution of e-commerce growth strategies. You will be responsible for developing and implementing commercial and sales plans to accelerate growth, with a strong focus on owned platforms. This role involves analyzing e-commerce performance, customer behavior, and campaign metrics to identify business opportunities and areas for improvement. You will lead digital marketing initiatives to drive traffic, conversion, and customer retention on the Boots App, and develop and execute Joint Business Plans (JBP) with suppliers. Additionally, you will manage e-commerce budgets and collaborate cross-functionally with various teams to ensure smooth business operations, while continuously monitoring market trends and competitor activities to enhance app performance.

Responsibilities
  • Own and drive sales performance and key KPIs for the Boots App through the development and execution of e-commerce growth strategies
  • Develop and implement commercial and sales plans to accelerate growth, with a strong focus on owned platforms
  • Analyze e-commerce performance, customer behavior, and campaign metrics to identify business opportunities and areas for improvement
  • Lead digital marketing initiatives to drive traffic, conversion, and customer retention on the Boots App
  • Develop and execute Joint Business Plans (JBP) with suppliers by negotiating visibility, promotional support, and investment opportunities to maximize growth
  • Manage weekly and monthly campaign planning, including visibility, onsite execution, promotional activities, and sales performance tracking
  • Oversee e-commerce budgets, including advertising spend, campaign investment, and promotional funding efficiency
  • Collaborate cross-functionally with commercial, pricing, marketing, finance, supply chain, and fulfilment teams to ensure smooth business operations
  • Ensure consistent brand messaging, customer experience, and campaign execution across all digital touchpoints
  • Monitor market trends, competitor activities, and platform best practices to continuously improve app performance and customer engagement
Qualifications

Qualifications & Requirements

  • Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
  • 4–5 years of experience in E-Commerce, Account Management, or Online Retail.
  • Hands-on experience in owned channel management and driving online sales growth.
  • Strong understanding of retail, e-commerce, digital marketing, and customer experience.
  • Proven experience in planning and executing online campaigns.
  • Proficient in Microsoft Excel, PowerPoint, and Word.
  • Good command of both written and spoken Thai and English.

Skills & Attributes

  • Strong analytical, problem-solving, and critical thinking skills.
  • Excellent communication, presentation, negotiation, and stakeholder management skills.
  • Strong organizational skills with the ability to prioritize and manage multiple tasks.
  • Detail-oriented with a commercial mindset and data-driven approach.
  • Team player with a proactive, self-motivated attitude and the ability to work independently.
  • Able to perform well in a fast-paced, high-pressure environment.
Why you'll love working here
AI
YOU SAY / HR SAY Reviews
YOU SAY / HR SAY

"Positive work culture and supportive colleagues."

Employee ReviewsView All >

DIGITAL MARKETING ASSOCIATE

>1 year, Current

"สังคมดี"

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Welfare
  • Life insurance
  • Staff training and development
  • Fuel/transportation fees
  • 5-day work week
  • Performance/results-based bonus
  • Social security
  • Health insurance
  • Accident Insurance

About Company

Boots Retail (Thailand) Ltd.
The Thailand’s leading pharmacy-led health and beauty retailer

“Our diversity and inclusion vision is to create a culture where diversity and inclusion is at the center of everything we do; powering greater collaboration and innovation, and inspiring us to help people across the world lead happier, healthier lives. We are an equal opportunities employer on a mission to attract, develop and engage employees who reflect the diverse customers, patients and communities we serve, and to foster an inclusive culture where everyone feels respected, valued and excited to drive superior business performance.”

We are a member of Walgreens Boots Alliance the world’s biggest healthcare and well-being service provider with more than 270 stores in Thailand and 12,000 around the world. We operated in Thailand since 20years ago and serve more than 400,000 customers per week in order to help people have a healthier and happier lives. From past successes and business expansion, now we are looking for high caliber people with creative mindset and can do attitude to work with us in many positions. This is the opportunity to explore your exciting experience and the time to show case your talents.

If you are looking for the challenging jobs, work with professional company and excellence people, open and creative environment, please submit your applications to join us to be the part of our success.

Location

9 Pakin Building, 8th Floor, Ratchadapisek Road, Dindang, Dindang, Bangkok 10400

Contact person

K.Naphatsorn Phromraksa

Telephone

0-2796-5999