Country Manager (Ophthalmology Business/IOL) (120K–150K) (SDG-133646) - RGF HR Agent Recruitment Thailand Co., Ltd.

<Job responsibilities>

- Set annual sales, revenue, gross profit, and KPI targets and take overall responsibility for business performance.
- Develop and execute sales, marketing, market development, and product strategies to drive growth and expand market share.
- Manage sales/demand forecasts, inventory, supply, pricing, expenses, and promotional investments with relevant functions.
- Analyze market trends, competitor activities, customer needs, healthcare policies, public hospital tenders, pricing, and reimbursement environments.
- Report sales performance, KPIs, risks, and growth strategies in English to the Managing Director and Japan headquarters.
- Lead nationwide sales activities through Sales Managers and Medical Representatives, including key account management, sales productivity, and customer coverage.
- Conduct customer visits and joint calls with major hospitals, physicians, KOLs, and key decision makers, supporting negotiations and business development.
- Drive hospital/formulary listing, tender/TOR preparation, government account management, market access, and product adoption at key institutions.
- Coach and develop Sales Managers, Medical Representatives, Product Managers, and team members to improve sales capabilities and performance.
- Utilize CRM, KPIs, and Sales Force Effectiveness to optimize sales activities, productivity, and resource allocation.
- Develop brand positioning, annual marketing plans, new product launch strategies, and post-launch growth plans.
- Lead congresses, CME, seminars, webinars, KOL initiatives, and other promotional activities while strengthening Sales & Marketing alignment.
- Build and maintain relationships with ophthalmologists, KOLs, hospitals, wholesalers, distributors, and business partners.
- Oversee distributor and partner activities for ophthalmic medical devices and evaluate performance through KPIs and regular business reviews.
- Collaborate with Medical, Regulatory Affairs, QA, PV, Finance, HR, Supply Chain, and other functions.
- Lead budgeting, forecasting, pricing, expense management, profitability, and ROI; adjust strategies based on business plan versus actual results.
- Oversee the sales and marketing organization, set team KPIs, conduct performance reviews, and support recruitment, talent development, retention, and succession planning.
- Build a high-performance organizational culture and ensure all sales, marketing, promotional, and partner activities comply with Thai FDA regulations, industry codes, ethical standards, company policies, and internal controls.

<Necessary Skill / Experience>

- Thai nationality, Male, Female, age 35 - 55 years old
- Bachelor's degree
- Minimum 15 years of practical experience in the pharmaceutical or medical device industry.
- Minimum 10 years of practical sales and marketing experience in the ophthalmology field.
- Management Experience overseeing sales and marketing teams, including sales Managers, Medical Representatives, product Managers, or related personnel.
- strong Experience in sales strategy, marketing strategy, business planning, budgeting, sales forecasting, P&L, and KPI Management.
- Practical Experience in KOL management, Hospital Listing, key Account development, tenders, congresses, seminars, and related activities.
- Experience negotiating and managing relationships with wholesalers, distributors, or partner companies.
- Demonstrated achievements in sales target attainment, product launches, Hospital adoption, tender wins, key Account development, or Sustainable business growth.
- Business-level or higher English proficiency for reporting, discussion, and negotiation with the managing Director, Japan headquarters, and overseas stakeholders.
- Strong leadership, problem-solving, negotiation, stakeholder management, and communication skills.

<Preferable Skill / Experience>

- 10 or more years of experience specifically in the ophthalmology field.
- Experience with glaucoma, IOL, cataracts, or ophthalmic Medical devices.
- Experience launching new ophthalmology products.
- Experience in a business Unit Head, commercial Head, business Unit lead, or commercial lead position with P&L responsibility.
- Experience in market Access, NLEM, Formulary Listing, Hospital Committee, tender/TOR, or government Account Management.
- Experience managing business expansion or organizational development through partner collaboration.
- Experience in business turnaround, market share expansion, or significant sales and profit growth.
- Experience in ASEAN or a multinational company.

Language Skill
English level : Business Level
Japanese level : None

Workplace Area: BTS Chong Nonsi 
Working Hour: 9:00-17:30 (Monday-Friday)

About the Benefits
120,000–150,000THB

About the company
Product & Service: 
Business Type:  Other Health Care;

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RGF HR Agent is one of the service brands under RGF International Recruitment, a leading permanent recruitment and executive search solution provider in Asia, operating 13 offices across 12 major cities. We support multinational corporations and fast-growing local enterprises by delivering high-quality hiring solutions across all levels—from C-suite leadership to specialist and staff roles.