Brand Manager (60K–80K) (SDG-134912) - RGF HR Agent Recruitment Thailand Co., Ltd.

<Job responsibilities>
1. Brand Strategy & Architecture
- Develop brand positioning, architecture, communication strategies, and guidelines aligned with business goals.
- Analyze brand health, consumer insights, market trends, and competitors to strengthen brand credibility, trust, and consistency across all channels.
2. Integrated Campaign Planning & Execution
- Plan and execute omnichannel, full-funnel campaigns aligned with product launches, promotions, and sales targets.
- Manage timelines, budgets, responsibilities, and KPIs; monitor performance and optimize future campaigns.
3. Product & Portfolio Management
- Define product positioning, target consumers, pricing, and growth strategies; analyze portfolio performance and develop hero SKUs.
- Collaborate with R&D, Science, Medical, and NPD teams from concept validation to launch, including go-to-market strategies and product format optimization.
4. Commercial & Data Management
- Analyze sales, gross margin, P&L, CAC, LTV, repeat rate, conversion, and SKU performance to drive strategic decisions.
- Optimize marketing budgets, pricing, and channel consistency while protecting brand value and margins.
- Monitor competitors and benchmark key players in the health & Wellness category.
5. Team Leadership & Cross-Functional Management 
- Lead and develop the marketing Communications team through goal setting, task delegation, performance tracking, and coaching.
- Set business-driven KPIs beyond engagement metrics and improve briefing, creative thinking, project management, and campaign execution.
- Coordinate cross-functional teams across marketing, digital platforms, trade, CRM, and NPD to ensure effective execution.
- Manage agencies, production houses, research partners, and external vendors to meet quality standards and deadlines.
- Align cross-functional objectives and resolve issues quickly to keep campaigns on track and achieve business goals.
6. Regulatory & Brand Governance
- Collaborate with NPD and R&D to validate product claims and advertising messages.
- Ensure all communication materials comply with Thai FDA regulations.
- Streamline Review processes while maintaining accuracy, credibility, and brand standards.

<Necessary Skill / Experience >
- Thai nationality , Male, Female , age 35 - 40 years old
- Bachelor's degree
- At least 7–10 years of experience in Brand Management, Integrated Marketing, or Portfolio Management.
- Experience in FMCG, consumer Healthcare, Dietary Supplements, health & Wellness, or related industries.
- At least 3 years of direct people management experience, preferably leading Brand, Content, Creative, or Marketing Communications teams.
- Proven Experience in planning and managing full-funnel campaigns, from brand awareness to conversion and repeat purchases.
- Good understanding of omnichannel marketing and channel conflict management between E-commerce and traditional trade.
- Ability to analyze P&L, profit margins, CAC, LTV, repeat purchase rates, and SKU-level sales data.
- Strong project management skills, with the Ability to Manage multiple campaigns, cross-functional teams, and deadlines simultaneously.
- Familiarity with Thai FDA regulations for Dietary Supplements, or the Ability to learn regulatory requirements quickly.
- Strong communication and presentation skills in both Thai and English.



Language Skill
English level : Conversational
Japanese level : None

Workplace Area:       MRT Silom 
Working Hour:          9:00-18:00(Monday-Friday, Flexible working hours (can be selected 09.00-18.00 or 10.00-19.00). WFH every Friday)

About the Benefits
60,000–80,000THB

About the company
Product & Service:     Dietary Supplements / Health and Wellness Products
Business Type:          Food / Beverages;

MEET YOUR OPPORTUNITY

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RGF HR Agent is one of the service brands under RGF International Recruitment, a leading permanent recruitment and executive search solution provider in Asia, operating 13 offices across 12 major cities. We support multinational corporations and fast-growing local enterprises by delivering high-quality hiring solutions across all levels—from C-suite leadership to specialist and staff roles.