DIGITAL MARKETING MANAGER - Coca Restaurant Group

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (Target and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelor’s Degree or higher in Marketing, Digital Marketing, Business Administration, or a related field.

• Strong understanding of current online marketing concepts, strategies, and best practices, particularly for the restaurant and food business.

• Experience in E-commerce, SEO, PPC, Email Marketing, and Social Media Marketing.

• Previous experience in a similar Digital Marketing role, preferably within the restaurant, food, hospitality, or F&B industry.

• Experience developing online marketing campaigns to increase restaurant awareness, customer engagement, and sales.

• Good understanding of social media platforms and online channels for promoting restaurants, menus, promotions, and special events.

• Creative, analytical, and able to work in a fast-paced restaurant environment.

• Experience in the Food & Beverage or Restaurant Industry will be an advantage.

• ABOUT US!

COCA Restaurant Group has a 60 years history, renowned for its passion in food and hospitality which have passed down 3 generations. The Group is comprised of several brand concepts with expansion across 17 countries, over 60 outlets. And we keep expanding! 

We are looking for passionate and energetic candidates to join our team. Career path and opportunities are unlimited; range from restaurant operation to office positions to overseas travelling.

If you are passionate and goal orientated, please do not hesitate! Check us out on www.coca.com