Sales / Business Development Manager - Beyond Study Center Co., Ltd.

1. Business Development & Market Expansion

• Identify and pursue new partnerships with universities, colleges, migration agents, and corporate partners, as well as new markets to diversify BSC's revenue.

• Negotiate and formalise partnership agreements in line with company targets and regulatory requirements.

• Monitor competitors and market trends to identify expansion opportunities.

2. Sales Leadership & Target Management

• Set and manage annual and monthly sales targets with the Managing Director for institutional partners and the internal sales team.

• Monitor daily sales performance and address gaps against targets.

• Improve sales processes and ensure data-driven pipeline management through the company CRM.

3. Team Leadership & People Management

• Recruit, onboard, and develop Sales & Marketing and Admissions & Visa team members, ensuring adequate skills, tools, and coaching.

• Keep the sales team updated on partner products, courses, and promotions, identifying knowledge gaps and arranging training.

• Conduct regular one-on-ones, performance reviews, and coaching with team leads.

• Promote accountability and high performance, addressing underperformance promptly and constructively.

4. Stakeholder & Partner Relationship Management

• Manage key institutional relationships through consistent, proactive communication.

• Develop existing partnerships through additional intake pathways, co-branded events, and exclusive scholarships.

• Represent Beyond Study Center at partner meetings, education fairs, and industry events locally and internationally.

5. Cross-Functional Coordination

• Coordinate Sales & Marketing and Admissions & Visa to ensure smooth handovers and a consistent applicant experience from enquiry to visa lodgement.

• Liaise with senior leadership on resources, budgets, and strategic priorities affecting sales and business development.

6. Marketing, Lead Management & Automation Oversight

• Align Sales and Marketing priorities, messaging, and campaign plans to ensure effective collaboration.

• Coordinate event calendars, campaigns, and lead generation with sales capacity and targets.

• Oversee events with Marketing to generate qualified leads.

• Ensure leads are accurately scored, tagged, and distributed in the CRM (Hot / Warm / Returning / Cold) to support efficient follow-up and avoid duplication.

• Monitor lead-to-enrolment conversion and resolve bottlenecks across Sales & Marketing and Admissions & Visa.

• Oversee BSC's marketing automation platform, ensuring event, webinar, and nurture sequences operate correctly and reflect current campaigns and promotions.

• Work with the Managing Director to develop marketing technology and AI capabilities, assess new tools before rollout, and escalate platform or budget decisions in line with the Scope of Authority.

• Ensure human review of AI-assisted and automated communications, particularly those involving visas, compliance, or individual student circumstances.

7. Reporting & Strategic Planning

• Report regularly to the Managing Director on sales performance, pipeline health, partnerships, and market opportunities.

• Contribute to annual business planning, revenue forecasting, and resource recommendations.

• Track and report ROI on business development and marketing initiatives.

8. Compliance & Ethical Standards

• Ensure sales, marketing, and partnership activities comply with relevant education, migration, institutional, and ethical standards.

• Maintain accurate records of agreements and sales activities, upholding BSC's ethical recruitment standards in all partner and student interactions.

9. Admissions & Visa Team Oversight

• Oversee student applications, institutional offers, and visa lodgements, ensuring timely and accurate processing through to visa outcomes.

• Coordinate with Sales to prevent delays between conversion, application processing, and visa lodgement.

• Monitor processing times, visa approval rates, and service levels, resolving escalations and recurring issues.

• Ensure complex or high-risk cases are escalated appropriately and records remain accurate and audit-ready in line with BSC's regulatory and licensing obligations.