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Product Marketing Specialist - TP-LINK ENTERPRISES (THAILAND) CO., LTD.

TP-LINK ENTERPRISES (THAILAND) CO., LTD. · Bangkok

Location
Bangkok
Salary
Depend on qualifications and experience
Job Type
Full Time
Work Type
Onsite
Education
Bachelor's Degree or Higher
Posted
15/09/2026

Responsibilities

1. Comprehensive End-to-End GTM Strategy & Execution Work closely with the Import & Purchasing Division to track product shipment timelines and proactively prepare all marketing collaterals prior to launch.
 - Develop localized sales enablement kits, technical datasheets, sales presentations, and marketing collaterals for the sales and presales teams.
 - Coordinate content creation and identify relevant B2B Key Opinion Leaders (KOLs) / Tech Reviewers to execute credible product reviews.
 - Organize high-impact product launch workshops, technical seminars, and training sessions tailored for System Integrators (SIs), dealers, and corporate clients.

2. Social Media & Content Plan Ownership
 - Conceptualize and manage the overall Content Strategy and editorial calendar for official B2B social media pages (Omada TH and VIGI TH). 
 - Ensure content effectively communicates complex technical capabilities, real-world case studies, and distinct brand value propositions.

3.Partner Engagement & Loyalty Initiatives
 - Design and execute engagement programs designed to foster long-term loyalty across two key partner tiers: Executive/Decision
 - Maker Level: Company owners, Directors, and Management.
 - Frontline/Operational Level: Sales professionals, Presales Engineers.

4. Business Expansion & Campaign Development
 - Formulate targeted growth projects and campaigns tailored to the distinct market dynamics of Omada (IT Infrastructure/Networking) and VIGI (Physical Security/Surveillance).
- Identify new market verticals (e.g., hospitality, education, retail chains, enterprise offices) to expand business footprints and strengthen market defense against competitors. 5.Strategic B2B Brand Building
- Spearhead precise, targeted brand-building initiatives to position Omada and VIGI as premium, reliable, and cost-effective enterprise solutions among corporate decision-makers and SIS. 6.Central Cross-Functional Driver (Main PIC)
- Serve as the central engine for all B2B marketing initiatives, orchestrating seamless collaboration across multiple internal teams: Graphic Design, Digital Marketing, Product Division, Sales, Presales Engineering, and Purchasing.

5. Strategic B2B Brand Building
 - Spearhead precise, targeted brand-building initiatives to position Omada and VIGI as premium, reliable, and cost-effective enterprise solutions among corporate decision-makers and SIS.

 6.Central Cross-Functional Driver (Main PIC)
- Serve as the central engine for all B2B marketing initiatives, orchestrating seamless collaboration across multiple internal teams: Graphic Design, Digital Marketing, Product Division, Sales, Presales Engineering, and Purchasing. 

Qualifications

  1. Experience: 3–6 years (Male/Female) of solid experience in Product Marketing, B2B Marketing, or Channel Marketing within the IT, Telecommunications, or Enterprise
  2. Education: Bachelor or Master's degree in Marketing, Business management or any related field.
  3. Strong foundational understanding of IT networking (Routers, Switches, Access Points, Mesh Networks) and Professional IP Camera / Surveillance systems (VMS/NVR).
  4. Demonstrated track record of end-to-end project management—from ideation to execution and ROI evaluation.
  5. Can Mature demeanor with the ability to manage multiple complex workflows simultaneously in a fast-paced environment.
  6. Proven ability to thrive under pressure and consistently deliver high-quality outcomes within strict deadlines.
  7. Excellent verbal and written communication skills; confident in presenting to internal stakeholders, partners, and technical teams.
  8. Strong command of English (written and spoken) for comprehending technical documentation from HQ and handling corporate reporting.

Benefits

  • Provident Fund
  • Staff training and development
  • Overtime
  • Accommodation allowance (in other provinces)
  • Telephone bill allowance
  • Per diem
  • Employee's uniform
  • Funeral payment support
  • 5-day work week
  • Annual trip or party
  • Annual bonus
  • Social security
  • Health insurance
  • Accident Insurance
  • Ordination leave

About TP-LINK ENTERPRISES (THAILAND) CO., LTD.

Overview

TP-LINK is a global provider of SOHO & SMB networking products and the World's No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.
Based on the confidence of tens of millions of customers, TP-LINK is now growing to become one of the most competitive providers of networking products with aspirations to become one of the top 3 networking brands in the world and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with products that make their lives easier.

Global Presence

Since entering the international market in 2005, TP-LINK has become more and more invested in the international market. Our products are deployed in over 120 countries and serve over one billion users worldwide.

In 2013, 42.6% of our annual revenue was from the international market, and we have successfully started our overseas subsidiaries in Argentina, Australia, Brazil, Canada, Colombia, Czech, France, Germany, Greece, Hong Kong China, India, Indonesia, Italy, Kazakhstan, Korea, Malaysia, Mexico, Netherlands, Poland, Portugal, Romania, Russia, Singapore, Spain, Sweden, Taiwan China, Thailand, Turkey, UAE, USA, UK, Ukraine, and Vietnam in order to provide quick and comprehensive services to our customers. 

The Ninth Towers Grand Rama 9, No. 33/4, 17th Floors, Tower A, Rama 9 Road, Huai Khwang, Huai Khwang, Bangkok 10310

0-2440-0763

https://www.tp-link.co.th/

TP-LINK ENTERPRISES (THAILAND) CO., LTD.
Bachelor's Degree or Higher
Depend on qualifications and experience
3-6 Years
Yesterday
YOU SAY / HR SAY
View Review
What you will do
Job Summary

In this Product Marketing Specialist role, you will be a key driver in executing end-to-end marketing strategies for Omada (networking) and VIGI (surveillance) products. You will be responsible for developing localized sales enablement kits, coordinating content creation, and organizing impactful product launch workshops and technical seminars for System Integrators (SIs), dealers, and corporate clients. You will also own the content strategy and editorial calendar for official B2B social media pages, ensuring effective communication of complex technical capabilities and brand value propositions. Furthermore, you will design and execute partner engagement and loyalty programs, formulate targeted growth campaigns for new market verticals, and serve as the central orchestrator for B2B marketing initiatives, collaborating across various internal teams.

Responsibilities
1. Comprehensive End-to-End GTM Strategy & Execution Work closely with the Import & Purchasing Division to track product shipment timelines and proactively prepare all marketing collaterals prior to launch.
 - Develop localized sales enablement kits, technical datasheets, sales presentations, and marketing collaterals for the sales and presales teams.
 - Coordinate content creation and identify relevant B2B Key Opinion Leaders (KOLs) / Tech Reviewers to execute credible product reviews.
 - Organize high-impact product launch workshops, technical seminars, and training sessions tailored for System Integrators (SIs), dealers, and corporate clients.

2. Social Media & Content Plan Ownership
 - Conceptualize and manage the overall Content Strategy and editorial calendar for official B2B social media pages (Omada TH and VIGI TH). 
 - Ensure content effectively communicates complex technical capabilities, real-world case studies, and distinct brand value propositions.

3.Partner Engagement & Loyalty Initiatives
 - Design and execute engagement programs designed to foster long-term loyalty across two key partner tiers: Executive/Decision
 - Maker Level: Company owners, Directors, and Management.
 - Frontline/Operational Level: Sales professionals, Presales Engineers.

4. Business Expansion & Campaign Development
 - Formulate targeted growth projects and campaigns tailored to the distinct market dynamics of Omada (IT Infrastructure/Networking) and VIGI (Physical Security/Surveillance).
- Identify new market verticals (e.g., hospitality, education, retail chains, enterprise offices) to expand business footprints and strengthen market defense against competitors. 5.Strategic B2B Brand Building
- Spearhead precise, targeted brand-building initiatives to position Omada and VIGI as premium, reliable, and cost-effective enterprise solutions among corporate decision-makers and SIS. 6.Central Cross-Functional Driver (Main PIC)
- Serve as the central engine for all B2B marketing initiatives, orchestrating seamless collaboration across multiple internal teams: Graphic Design, Digital Marketing, Product Division, Sales, Presales Engineering, and Purchasing.

5. Strategic B2B Brand Building
 - Spearhead precise, targeted brand-building initiatives to position Omada and VIGI as premium, reliable, and cost-effective enterprise solutions among corporate decision-makers and SIS.

 6.Central Cross-Functional Driver (Main PIC)
- Serve as the central engine for all B2B marketing initiatives, orchestrating seamless collaboration across multiple internal teams: Graphic Design, Digital Marketing, Product Division, Sales, Presales Engineering, and Purchasing. 
Qualifications
  1. Experience: 3–6 years (Male/Female) of solid experience in Product Marketing, B2B Marketing, or Channel Marketing within the IT, Telecommunications, or Enterprise
  2. Education: Bachelor or Master's degree in Marketing, Business management or any related field.
  3. Strong foundational understanding of IT networking (Routers, Switches, Access Points, Mesh Networks) and Professional IP Camera / Surveillance systems (VMS/NVR).
  4. Demonstrated track record of end-to-end project management—from ideation to execution and ROI evaluation.
  5. Can Mature demeanor with the ability to manage multiple complex workflows simultaneously in a fast-paced environment.
  6. Proven ability to thrive under pressure and consistently deliver high-quality outcomes within strict deadlines.
  7. Excellent verbal and written communication skills; confident in presenting to internal stakeholders, partners, and technical teams.
  8. Strong command of English (written and spoken) for comprehending technical documentation from HQ and handling corporate reporting.
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วิศวกร

>1 year, Current

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Welfare
  • Provident Fund
  • Staff training and development
  • Overtime
  • Accommodation allowance (in other provinces)
  • Telephone bill allowance
  • Per diem
  • Employee's uniform
  • Funeral payment support
  • 5-day work week
  • Annual trip or party
  • Annual bonus
  • Social security
  • Health insurance
  • Accident Insurance
  • Ordination leave

About Company

Overview

TP-LINK is a global provider of SOHO & SMB networking products and the World's No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.
Based on the confidence of tens of millions of customers, TP-LINK is now growing to become one of the most competitive providers of networking products with aspirations to become one of the top 3 networking brands in the world and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with products that make their lives easier.

Global Presence

Since entering the international market in 2005, TP-LINK has become more and more invested in the international market. Our products are deployed in over 120 countries and serve over one billion users worldwide.

In 2013, 42.6% of our annual revenue was from the international market, and we have successfully started our overseas subsidiaries in Argentina, Australia, Brazil, Canada, Colombia, Czech, France, Germany, Greece, Hong Kong China, India, Indonesia, Italy, Kazakhstan, Korea, Malaysia, Mexico, Netherlands, Poland, Portugal, Romania, Russia, Singapore, Spain, Sweden, Taiwan China, Thailand, Turkey, UAE, USA, UK, Ukraine, and Vietnam in order to provide quick and comprehensive services to our customers. 

Location

The Ninth Towers Grand Rama 9, No. 33/4, 17th Floors, Tower A, Rama 9 Road, Huai Khwang, Huai Khwang, Bangkok 10310

Telephone

0-2440-0763