Brand Activator – Rémy Cointreau & Proximo Group Portfolio - Alchemy Wines and Spirits (Thailand) Co., Ltd.
Alchemy Wines and Spirits (Thailand) Co., Ltd. · Bangkok (Sathorn)
- Location
- Bangkok (Sathorn)
- Salary
- Negotiable
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree
- Posted
- 20/05/2026
Responsibilities
KEY RESPONSIBILITIES
Market Execution & Visibility
• Maintain a disciplined schedule of market visits to priority outlets to ensure strong execution standards across assigned territories.
• Execute and maintain ‘Perfect Store’ and ‘Perfect Serve’ standards across key accounts.
• Ensure POSM, menus, back-bar visibility, bottle displays, and activation materials are implemented to brand standards.
• Monitor stock availability, menu placements, and visibility opportunities across priority accounts.
• Conduct regular visibility audits and report competitor activity, pricing, and share of gallery observations.
• Support implementation of brand playbooks, campaigns, and tactical promotions in-market.
Commercial Support & Account Development
• Work closely with Sales teams and the Brand Manager to secure menu listings, house pours, signature serves, and branded placements.
• Support negotiation and implementation of activation programs, promotional mechanics, and visibility agreements within target accounts.
• Identify new business opportunities and support acquisition of new priority outlets.
• Drive account engagement and execution standards to support distribution and commercial objectives.
• Support volume-driving initiatives and activation programs aligned with portfolio priorities.
Education & Brand Advocacy
• Deliver engaging trainings, masterclasses, and educational sessions for bartenders, floor staff, distributor teams, and trade partners.
• Educate trade partners on brand history, liquid credentials, category knowledge, cocktail serves, and perfect serve rituals.
• Represent the portfolio at guest shifts, trade events, cocktail festivals, and industry activations.
• Build and maintain strong relationships within the bartender and hospitality community to strengthen brand advocacy.
• Support development of training materials, educational presentations, and advocacy content.
Reporting, Planning & Market Intelligence
• Maintain regular reporting on account visits, trainings, activation support, and KPI delivery.
• Provide weekly and monthly updates on market feedback, competitor activity, execution standards, and commercial opportunities.
• Track visibility standards, campaign placements, and account performance across priority outlets.
• Support development and maintenance of target account lists and activation calendars.
• Provide actionable market insights to support brand planning and commercial decision-making.
Qualifications
Experience & Qualifications
• 2–5 years of experience in spirits, hospitality, bartending, brand advocacy, or commercial execution roles.
• Strong understanding of the on-trade, HORECA, and premium spirits environment.
• Experience in brand activations, trade engagement, or beverage education is preferred.
• Existing network within the bartender or hospitality community is highly desirable.
• Bachelor’s degree in Marketing, Hospitality, Business, or related field is an advantage.
Skills & Competencies
• Fluent in Thai and English.
• Strong presentation, communication, and relationship-building skills.
• Highly organised, proactive, and confident working independently in market.
• Passion for spirits, cocktails, hospitality, and brand building.
• Strong commercial awareness with ability to balance advocacy and execution.
• Comfortable working flexible hours including evenings and weekends where required.
Benefits
- Birthday gift
- Provident Fund
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
About Alchemy Wines and Spirits (Thailand) Co., Ltd.
Alchemy Asia is the leading independent liquor distributor for premium international spirit brands throughout Indochina. Our portfolio includes exclusive distribution of iconic partner portfolio brands with highlights including The Edrington Group (The Famous Grouse Whisky, The Macallan Single Malt); Proximo International (Jose Cuervo Tequila, 1800 Tequila, Bushmill’s Whiskey) and Lucas Bols (Bols Liqueurs, Galliano). In Thailand, we have recently been awarded the Remy Cointreau business (Remy Martin Cognac, Cointreau Liqueur, Mount Gay Rum) and are ready to expand our team as we enter our next exciting chapter. We are looking for highly passionate and motivated people who can bring their dynamic and entrepreneurial skills to the organization. To find out more about Alchemy and the portfolio go to www.alchemy-asia.com/th.
90/30, 90/32-33 อาคารสาธรธานี 1 ชั้นที่ 12 ถนนสาทรเหนือ แขวงสีลม เขตบางรัก กรุงเทพมหานคร 10500
0-2236-3538
