Brand Manager - CHABAA BANGKOK CO.,LTD

We are seeking a "Dynamic Brand Visionary" to lead our premium beverage portfolio. If you thrive on challenging the status quo, possess an innate understanding of the luxury market, and have a proven track record of turning innovative concepts into market-leading products, you are the person we are looking for.

1. Innovation & NPD Strategy (Driving the Next Big Thing)

• Lead the end-to-end New Product Development (NPD) process with a core focus on Innovation.

• Analyze global beverage trends and consumer insights to develop cutting-edge products that resonate with the premium segment.

• Collaborate with R&D and production teams to ensure that taste, ingredients, and packaging design reflect the highest luxury standards.

2. Premium Brand Management (Defining Excellence)

• Develop and execute comprehensive brand strategies to strengthen the brand’s Premium Positioning in the market.

• Manage brand identity across all touchpoints, ensuring a consistent and sophisticated "look and feel."

• Oversee marketing budgets and craft high-quality communication campaigns that speak the language of affluent consumers.

3. Event Activation & Experiential Marketing (Creating Impact)

• Design and execute Exquisite Brand Activations and exclusive events that create high levels of brand awareness and prestige.

• Transform brand experiences into tangible sales growth through strategic on-ground activities.

• Ensure flawless execution of events, maintaining the brand's premium image at every consumer touchpoint.

4. Strategic Partnership & Relationship Management (Building Bridges)

• Cultivate and maintain strong relationships with Key Partners, distributors, luxury venues, and high-profile influencers/KOLs.

• Identify and negotiate high-impact Co-branding opportunities and collaborations that elevate the brand’s lifestyle appeal.

• Act as the primary brand ambassador in the premium business community.

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• Experience: Minimum 5–7 years of experience in Brand Marketing, preferably within the Beverage, or Luxury Goods industries.

• Premium Market Expertise: Deep understanding of the high-net-worth consumer psyche and luxury lifestyle trends.

• Innovative Mindset: A self-starter who enjoys "first-of-its-kind" projects and is comfortable navigating ambiguity to achieve success.

• Master Communicator: Exceptional negotiation and interpersonal skills with an existing network of premium partners or agencies.

• Goal-Driven: Proven ability to manage complex projects under pressure and deliver measurable ROI.

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