Brand Designer - PepsiCo
PepsiCo · Bangkok and its Vicinity
- Location
- Bangkok and its Vicinity
- Salary
- Competitive
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 08/05/2026
Responsibilities
The Beverage Designer at PepsiCo is a senior creative role responsible for leading end-to-end design development across beverage brands. This role drives design excellence, elevates brand identity, and ensures impactful visual storytelling across packaging, campaigns, and innovation projects. The position requires a strong balance of creative vision, strategic thinking, and stakeholder management to deliver best-in-class brand experiences in a fast-paced environment.
- Lead the end-to-end design process from concept to execution across packaging, key visuals, and integrated campaigns.
- Translate brand strategy into compelling and culturally relevant design solutions.
- Ensure high standards of design excellence and consistency across all touchpoints.
- Collaborate cross-functionally with marketing, insights, innovation, and external agencies.
- Manage and guide external partners (agencies, production, vendors) to deliver quality outputs on time.
- Provide creative direction and mentorship to junior designers, fostering team growth and capability.
- Drive innovation by exploring new design trends, tools, and approaches within the beverage category.
- Present design concepts clearly to stakeholders and senior leadership, articulating rationale and impact.
• • Oversee artwork development, ensuring alignment with production requirements and brand guidelines.
Qualifications
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
6–8+ years of experience in branding, packaging, or integrated design (FMCG experience preferred).
Strong portfolio demonstrating
high-quality brand and packaging work
, ideally within beverages or consumer brands.
Proven ability to lead projects independently and manage multiple priorities.
Strong understanding of
brand systems, typography, layout, and visual storytelling
Experience working with cross-functional teams in a fast-paced, matrix organization.
Excellent communication and presentation skills.
Proficiency in design tools (Adobe Creative Suite, etc.).
• • Experience in production and print processes (e.g., packaging dielines, color management) is a plus.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that
includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
622 Emporium Tower, 17th Floor, Sukhumvit Road, Klongton, Klongtoey, Bangkok 10110
Human Resources Department
0-2624-6800
