Product Strategy and planning - บริษัท เซนโก้ มอเตอร์ จำกัด
บริษัท เซนโก้ มอเตอร์ จำกัด · Bangkok
- Location
- Bangkok
- Salary
- Depend on qualifications and experience
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 10/06/2026
Responsibilities
1. Market & Product Strategy
- Analyze automotive industry trends, technological advancements, and economic factors impacting the business.
- Conduct market, competitor, and business opportunity analyses to define appropriate product strategies.
- Monitor relevant risk factors, including government regulations, excise taxes, supply chain dynamics, interest rates, and energy costs.
2. Product Planning & Portfolio Management
- Plan and manage the product portfolio, model line-up, and product specifications to align with the demands of the Thailand market.
- Establish localization guidelines and manage the product lifecycle from launch and facelift to end-of-life (EOL).
- Coordinate with manufacturing plants to determine specifications, product plans, and product roadmaps.
3. Product Positioning & Business Performance
- Define product positioning, target customer segments, and key selling points for each product.
- Develop sales forecasts, pricing structures, and analyze product profitability.
- Monitor sales and profit performance, and propose optimizations for products, pricing, or positioning to suit market conditions.
- Collaborate with sales and marketing teams to support business plans and new product launches.
4. Regulatory Compliance & Homologation
- Oversee the homologation and type approval processes for all product models to ensure alignment with company timelines.
- Coordinate with government agencies, manufacturing plants, and relevant parties to ensure product compliance with Thailand's legal requirements.
- Track and analyze the impacts of new laws or regulations related to the automotive industry.
5. Excise Tax & Government Affairs
- Oversee product classification, pricing structures, and excise tax calculations to ensure compliance with regulations.
- Prepare documentation and manage tax incentives/privileges, including data submission to government authorities.
- Act as the company representative in coordinating with or attending meetings with relevant government agencies.
6. Technical Evaluation & Product Validation
- Supervise product testing and technical evaluations to ensure compliance with legal and company standards.
- Verify product quality and suitability for driving and environmental conditions in Thailand.
- Gather feedback from the market and dealer network to propose continuous product improvements.
Qualifications
• Minimum of 5 years’ experience in motorcycle industry ,product planning, product strategy, market analysis, or within the automotive industry
• Bachelor’s or Master’s degree in Automotive Engineering, Mechanical Engineering, Business Administration, or a related field
• Strong proficiency in English communication
• Proficient in Microsoft Office applications
• Demonstrated ability to analyze market trends and conduct comprehensive competitor benchmarking
• Proven skills in preparing sales forecasts and performing profitability analysis, with a solid understanding of pricing structures, cost components, and profit margins
• Sound knowledge of product lifecycle management processes
• Strong analytical capabilities, with the ability to interpret complex data and deliver clear, actionable insights to support strategic decision-making
Benefits
- Provident Fund
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Annual bonus
About บริษัท เซนโก้ มอเตอร์ จำกัด
Zenko Motor Co., Ltd., a subsidiary of Charoen Pokphand Group, is seeking an experienced professional to join our team .
313 อาคาร ซี.พี.ทาวเวอร์ ชั้น28 ยูนิต 2 ถนนสีลม แขวงสีลม เขตบางรัก จังหวัดกรุงเทพฯ 10500
094-658-9009
