Product Strategy and planning - บริษัท เซนโก้ มอเตอร์ จำกัด

• Analyze automotive market trends, competitor activities, and economic factors to develop product strategies and identify business opportunities. 

• Plan and manage product portfolio, model line-up, and product specifications to align with the Thailand market requirements. 

• Define product positioning, pricing structure, sales forecast, and profitability analysis for each product line. 

• Manage homologation, type approval, and compliance processes to ensure products meet all applicable Thai regulations and legal requirements. 

• Monitor government regulations, excise tax policies, and related regulatory requirements, including overseeing product testing and technical evaluation prior to market launch.

• Coordinate with Sales, Marketing, and manufacturing teams to support product launches and overall business operations. 

• Bachelor’s or Master’s degree in Automotive Engineering, Mechanical Engineering, Business Administration, or a related field

• Strong proficiency in English communication

• Proficient in Microsoft Office applications

• Demonstrated ability to analyze market trends and conduct comprehensive competitor benchmarking

• Proven skills in preparing sales forecasts and performing profitability analysis, with a solid understanding of pricing structures, cost components, and profit margins

• Sound knowledge of product lifecycle management processes

• Strong analytical capabilities, with the ability to interpret complex data and deliver clear, actionable insights to support strategic decision-making