Marketing Strategy Specialists - WOXA GROUP

The Marketing & Market Strategy Specialist is a hands-on marketing role responsible for developing and executing digital marketing campaigns across markets, while applying strong market understanding and strategic thinking to maximize campaign impact. This position translates business and product objectives into relevant campaigns, promotional initiatives, and localized marketing strategies that resonate with target audiences.

Marketing Campaign & Execution

• Conceptualize, plan, and execute end-to-end marketing campaigns, promotional offers, user acquisition initiatives, onboarding activities, and feature launches.
• Develop campaign concepts, mechanics, messaging, and customer journeys based on business objectives and target audiences.
• Apply digital marketing knowledge, including CPA, CTR, conversion funnels, and acquisition mechanisms, to develop effective campaigns.
• Craft, adapt, and localize marketing content and promotional messaging for different markets and user segments.
• Monitor campaign performance and make recommendations to improve campaign effectiveness and business impact.

Market & Strategic Marketing

• Understand market trends, customer behavior, competitor activities, and local market dynamics to support marketing planning.
• Identify relevant market opportunities and translate market insights into practical marketing ideas and campaign opportunities.
• Develop market-appropriate positioning, value propositions, and messaging for products, features, and campaigns.
• Adapt global marketing strategies to local market needs while maintaining overall brand and business objectives.
• Stay informed on fintech trends, competitor strategies, and digital marketing developments to continuously improve marketing approaches.

Cross-Functional Coordination

• Work closely with Product, Design, Regional Operations, Compliance, and other internal teams to bring marketing initiatives from concept to launch.
• Brief teams on campaign objectives, target audiences, promotional mechanics, key messages, and execution requirements.
• Coordinate with regional teams to ensure campaigns are relevant, consistent, and aligned with local market requirements.

• Bachelor's Degree in Marketing, Communications, Finance, Business, or a related field.
• 3–5 years of experience in marketing, campaign management, digital marketing, or a related field.
• Experience in Fintech, digital financial services, technology, or other fast-paced digital businesses is preferred.
• Good understanding of digital marketing concepts, customer acquisition, campaign performance, and user journeys.
• Proven experience taking marketing initiatives from concept through execution and launch.
• Strong understanding of market trends, customer behavior, and competitive landscape.

Skills & Competencies

• Strong marketing and campaign planning skills with a practical, hands-on mindset.
• Strategic thinking with the ability to connect market and customer insights to marketing opportunities.
• Strong storytelling, communication, and creative problem-solving skills.
• Good project management and cross-functional collaboration skills.
• Fluent in English, both written and spoken, for collaboration with regional and cross-border teams.
• Energetic, adaptable, and comfortable working in a fast-paced fintech environment.