Digital Marketing Executive (Growth & Performance) - WOXA GROUP

Run experiments and leverage data to introduce audiences, tracking the full funnel to see whether users actually watch, return, and pay—going beyond surface metrics like clicks or installs.

Key Responsibilities:

• Plan experiments across acquisition channels, target audiences, and value propositions alongside the team lead and Data Analytics team, defining requested budgets and measurement frameworks.
• Set up and manage campaigns within approved permissions and budgets, verifying audience targeting, creative assets, tracking links, and data collection before launch.
• Collaborate with Engineering and Data Analysts to define required tracking events, establish measurement methodologies, configure marketing tools within access permissions, and participate in data accuracy QA/testing.
• Monitor ad spend, viewing conversion, first-time payments, and post-acquisition user quality—analyzing performance across channels, campaigns, and user cohorts.
• Feed campaign insights back to the Creative & Content lead to refine angles and iterate on creative assets, clearly communicating past test learnings and data limitations.
• Propose data-backed recommendations to continue, optimize, scale up, scale down, or pause campaigns; execute changes upon approval and maintain detailed logs for historical comparison.
• Partner with Data Analytics, Engineering, and Finance to reconcile discrepancies across campaign metrics, app usage, and payment figures, explaining channel-specific performance drivers.
• Coordinate cross-functionally with Creative & Content on ad assets, Campaign Planning on schedules and launch readiness, and Brand, Community & Retention on audience feedback, supported by Data Analysts for performance analysis.

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field; or an equivalent portfolio and experience demonstrating competencies aligned with the role. Applicants from unrelated academic backgrounds or without a bachelor’s degree are welcome to apply.
• Minimum of 2 years of relevant experience, or an equivalent portfolio demonstrating comparable capabilities, with the ability to clearly articulate your role, workflow/process, and achieved outcomes.
• Hands-on experience setting up and managing online ad campaigns, with the ability to analyze ad spend, viewing activity, and user payments—justifying decisions with full-funnel data rather than relying solely on clicks or reach.
• Clear understanding of the distinctions between User Acquisition Cost (CAC), Revenue, Cash Receipts, and Contribution Margin within a defined scope (recognizing that it does not equate to net profit).
• Proficient with spreadsheets and reporting tools, with the ability to verify tracking links, user attribution sources, and perform initial checks for data anomalies.
• Capable of collaborating with Engineering and Data teams to define tracking requirements, configure marketing tools within access permissions, and participate in data accuracy QA/testing.
• Able to write clear experiment briefs and creative requests for content creators, as well as summarize campaign results in plain, accessible Thai.
• Detail-oriented, disciplined about staying within budget guardrails and account permissions, and transparent in reporting when performance falls short of expectations.