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Trade Marketing Executive - Advanced Info Service PLC. (BP4)

Advanced Info Service PLC. (BP4) · Bangkok

Location
Bangkok
Salary
50,000 - 70,000 baht/month
Job Type
Full Time
Work Type
Onsite
Education
Bachelor's Degree or Higher
Posted
20/07/2026

Responsibilities

  • Lead handset financing and trade promotion initiatives with banks, financial institutions, and BNPL partners to accelerate smartphone sales growth.

  • Develop innovative financing programs, including 0% installment plans, cashback offers, subsidy campaigns, and other strategic promotions to enhance customer affordability and drive conversion.

  • Collaborate closely with smartphone brands such as OPPO and Xiaomi to develop and execute impactful marketing and sales promotion campaigns.

  • Manage end-to-end execution of premium, voucher, and incentive programs across AIS Shops, Online Store, and partner channels.

  • Build strong partnerships with brands and financial institutions to secure joint marketing investments, campaign funding, and promotional support.

  • Coordinate with cross-functional teams to implement trade promotions, ensure product readiness, and deliver effective campaign execution across all sales channels.

  • Monitor, analyze, and report campaign performance, sales uplift, financing penetration, customer acquisition, and ROI, while providing recommendations for continuous improvement.

  • Manage campaign governance, incentive validation, budget tracking, reimbursement claims, and performance reporting to ensure accuracy, compliance, and operational excellence.

Qualifications

  • Bachelor's Degree in Business Administration, Marketing, or a related field.
  • Minimum 2-3 years of experience in Trade Promotion, Retail Marketing, Product Marketing, or Handset Financing Campaigns.
  • Experience in managing installment, BNPL, or consumer finance campaigns.
  • Strong analytical and reporting skills.
  • Advanced proficiency in Microsoft Excel.
  • Experience within the Telecom, Mobile Device, Consumer Electronics, or Retail industries.
  • Experience working with financial institutions, BNPL providers, or credit card partners.
  • Understanding of handset sales channels and the retail ecosystem.

Benefits

  • Staff training and development
  • Overtime
  • Telephone bill allowance
  • Fuel/transportation fees
  • Marriage gift
  • Employee's uniform
  • Funeral payment support
  • 5-day work week
  • Annual trip or party
  • Attendance bonus or other special compensation
  • Performance/results-based bonus
  • Annual bonus
  • Social security
  • Health insurance
  • Accident Insurance
  • Flexible working hours
  • ลาในเดือนเกิด
  • Ordination leave
  • สหกรณ์ออมทรัพย์

About Advanced Info Service PLC. (BP4)

Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.

AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:

Vision
“To become the most-admired Digital Life Service Provider in Thailand”

Missions
To enhance people’s lives through Digital Services.
- Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.
- Enhance customer intimacy through the best customer experience.
- Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
- Build win-win growth to all stakeholders.

414 AIS Tower 1, 13th Floor, Phaholyothin Road, Phayathai, Bangkok 10400

Advanced Info Service PLC. (BP4)
Bachelor's Degree or Higher
50,000 - 70,000 baht/month
4-8 Years
4d ago
What you will do
Responsibilities
  • Lead handset financing and trade promotion initiatives with banks, financial institutions, and BNPL partners to accelerate smartphone sales growth.

  • Develop innovative financing programs, including 0% installment plans, cashback offers, subsidy campaigns, and other strategic promotions to enhance customer affordability and drive conversion.

  • Collaborate closely with smartphone brands such as OPPO and Xiaomi to develop and execute impactful marketing and sales promotion campaigns.

  • Manage end-to-end execution of premium, voucher, and incentive programs across AIS Shops, Online Store, and partner channels.

  • Build strong partnerships with brands and financial institutions to secure joint marketing investments, campaign funding, and promotional support.

  • Coordinate with cross-functional teams to implement trade promotions, ensure product readiness, and deliver effective campaign execution across all sales channels.

  • Monitor, analyze, and report campaign performance, sales uplift, financing penetration, customer acquisition, and ROI, while providing recommendations for continuous improvement.

  • Manage campaign governance, incentive validation, budget tracking, reimbursement claims, and performance reporting to ensure accuracy, compliance, and operational excellence.

Qualifications
  • Bachelor's Degree in Business Administration, Marketing, or a related field.
  • Minimum 2-3 years of experience in Trade Promotion, Retail Marketing, Product Marketing, or Handset Financing Campaigns.
  • Experience in managing installment, BNPL, or consumer finance campaigns.
  • Strong analytical and reporting skills.
  • Advanced proficiency in Microsoft Excel.
  • Experience within the Telecom, Mobile Device, Consumer Electronics, or Retail industries.
  • Experience working with financial institutions, BNPL providers, or credit card partners.
  • Understanding of handset sales channels and the retail ecosystem.
Welfare
  • Staff training and development
  • Overtime
  • Telephone bill allowance
  • Fuel/transportation fees
  • Marriage gift
  • Employee's uniform
  • Funeral payment support
  • 5-day work week
  • Annual trip or party
  • Attendance bonus or other special compensation
  • Performance/results-based bonus
  • Annual bonus
  • Social security
  • Health insurance
  • Accident Insurance
  • Flexible working hours
  • ลาในเดือนเกิด
  • Ordination leave
  • สหกรณ์ออมทรัพย์

About Company

Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.

AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:

Vision
“To become the most-admired Digital Life Service Provider in Thailand”

Missions
To enhance people’s lives through Digital Services.
- Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.
- Enhance customer intimacy through the best customer experience.
- Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
- Build win-win growth to all stakeholders.

Location

414 AIS Tower 1, 13th Floor, Phaholyothin Road, Phayathai, Bangkok 10400