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Digital Analyze Specialist (Experience in Social Media Analyze is required.) - Advanced Info Service PLC. (BP6)

Advanced Info Service PLC. (BP6) · Bangkok

Location
Bangkok
Salary
Depend on qualifications and experience
Job Type
Full Time
Work Type
Onsite
Education
Bachelor's Degree or Higher
Posted
23/09/2026

Responsibilities

Job Responsibilities: *

  • Develop and manage the digital analytics strategy for the AIS website and myAIS application, ensuring accurate data collection and tracking through digital analytics tools such as Google Analytics 4 (GA4) and TrueHits.

  • Analyze website and application traffic, digital marketing channels, customer journeys, and conversion funnels to generate actionable insights and support data-driven marketing decisions.

  • Execute and support assigned projects related to digital analytics, tracking implementation, and Source of Fund (SOF) initiatives, including the development and optimization of Ontop package solutions.

  • Monitor, evaluate, and report the performance of digital marketing activities, providing recommendations to improve customer acquisition, engagement, and conversion rates.

  • Research and stay up to date with emerging Marketing Technology (MarTech) trends and innovations, including Analytics, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Generative AI-driven brand visibility solutions.

  • Collaborate with cross-functional teams, including Marketing, Product, Business, and IT, to ensure effective implementation of analytics and digital marketing initiatives.

  • Identify opportunities to enhance data accuracy, measurement frameworks, and digital marketing performance through continuous optimization and best practices.

Qualifications

Job Qualifications:
* Bachelor's degree in business administration, Information Technology (IT), Statistics, or a related field.
* Proven proficiency in tracking, measuring data using Google Analytics 4 (GA4) and UTM parameters and SEO (Search Engine Optimization), AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
* Strong organizational and time management skills with the ability to handle multiple tasks simultaneously.

Benefits

  • Birthday Leave
  • Training and Development
  • Provident Fund
  • Staff training and development
  • Marriage gift
  • Vehicle depreciation allowance
  • Funeral payment support
  • 5-day work week
  • Social security
  • Health insurance
  • Accident Insurance

About Advanced Info Service PLC. (BP6)

Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.

AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:

Vision
“Deliver superior products and services that enrich people’s daily lives and improve enterprise capabilities and efficiency.”

Missions
•    Enhance customer intimacy through the best customer experience.
•    Drive entrepreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
•    Build win-win growth for all stakeholders.


414 AIS Tower 1, 13th Floor, Phaholyothin Road, Phayathai, Bangkok 10400

Advanced Info Service PLC. (BP6) banner 1
Advanced Info Service PLC. (BP6)
Digital Analyze Specialist (Experience in Social Media Analyze is required.)
Advanced Info Service PLC. (BP6)
View all jobs
Bangkok
Full Time
Bachelor's Degree or Higher
Depend on qualifications and experience
2-5 Years
Today
What you will do
Job Summary
Develop and execute digital analytics strategies for AIS digital platforms, transforming data into actionable insights to optimize customer experiences, improve marketing effectiveness, drive conversions, and support business growth through advanced analytics and emerging marketing technologies.
Responsibilities

Job Responsibilities: *

  • Develop and manage the digital analytics strategy for the AIS website and myAIS application, ensuring accurate data collection and tracking through digital analytics tools such as Google Analytics 4 (GA4) and TrueHits.

  • Analyze website and application traffic, digital marketing channels, customer journeys, and conversion funnels to generate actionable insights and support data-driven marketing decisions.

  • Execute and support assigned projects related to digital analytics, tracking implementation, and Source of Fund (SOF) initiatives, including the development and optimization of Ontop package solutions.

  • Monitor, evaluate, and report the performance of digital marketing activities, providing recommendations to improve customer acquisition, engagement, and conversion rates.

  • Research and stay up to date with emerging Marketing Technology (MarTech) trends and innovations, including Analytics, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Generative AI-driven brand visibility solutions.

  • Collaborate with cross-functional teams, including Marketing, Product, Business, and IT, to ensure effective implementation of analytics and digital marketing initiatives.

  • Identify opportunities to enhance data accuracy, measurement frameworks, and digital marketing performance through continuous optimization and best practices.

Qualifications
Job Qualifications:
* Bachelor's degree in business administration, Information Technology (IT), Statistics, or a related field.
* Proven proficiency in tracking, measuring data using Google Analytics 4 (GA4) and UTM parameters and SEO (Search Engine Optimization), AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
* Strong organizational and time management skills with the ability to handle multiple tasks simultaneously.
Welfare
  • Birthday Leave
  • Training and Development
  • Provident Fund
  • Staff training and development
  • Marriage gift
  • Vehicle depreciation allowance
  • Funeral payment support
  • 5-day work week
  • Social security
  • Health insurance
  • Accident Insurance

About Company

Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.

AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:

Vision
“Deliver superior products and services that enrich people’s daily lives and improve enterprise capabilities and efficiency.”

Missions
•    Enhance customer intimacy through the best customer experience.
•    Drive entrepreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
•    Build win-win growth for all stakeholders.


Location

414 AIS Tower 1, 13th Floor, Phaholyothin Road, Phayathai, Bangkok 10400