TikTok Sales Leader - DELI E-COMMERCE (THAILAND) CO., LTD.

1. TikTok Sales & Business Strategy

• Develop and execute TikTok sales strategies to achieve monthly and annual sales targets.
• Plan and manage TikTok Shop business operations, including product selection, pricing, promotions, campaigns, and sales activities.
• Identify business opportunities, market trends, competitors, and customer insights to drive sales growth.
• Develop strategies to increase GMV, conversion rate, average order value (AOV), and overall profitability.
• Plan and execute major campaigns, including platform campaigns, seasonal promotions, and special sales events.

2. TikTok Marketing & Performance Management

• Develop effective content and marketing strategies aligned with sales objectives.
• Manage and optimize TikTok Ads, GMV Max, affiliate marketing, and promotional campaigns.
• Monitor campaign performance, advertising costs, ROAS, ROI, and overall marketing effectiveness.
• Collaborate with the content and livestream teams to develop engaging content that converts viewers into customers.
• Develop strategies to increase traffic, engagement, followers, and product sales.

3. Team Leadership & Management

• Lead, manage, and develop the TikTok team to ensure effective execution and achievement of business targets.
• Set team KPIs, assign responsibilities, and monitor individual and overall team performance.
• Coordinate with internal departments, including Marketing, Warehouse, Customer Service, and Finance.
• Provide coaching, guidance, and performance feedback to team members.

4. Data Analysis & Business Reporting

• Analyze TikTok Shop performance, sales reports, traffic, conversion rates, and customer behavior.
• Monitor daily, weekly, and monthly sales performance against targets.
• Identify business issues and provide data-driven solutions to improve performance.

• Bachelor's degree in Business Administration, Marketing, E-Commerce, or a related field.
• Minimum 2–5 years of experience in E-Commerce or Digital Commerce, with at least 2 years of hands-on experience in TikTok Shop management or TikTok sales strategy.
• Good command of English (both written and spoken), with the ability to communicate and coordinate effectively with international teams and management.
• Proven track record of developing TikTok sales strategies and achieving business growth.
• Strong understanding of TikTok Shop, TikTok Ads, GMV Max, Affiliate Marketing, and Livestream Commerce.
• Strong business mindset with excellent sales planning and strategic thinking skills.
• Strong analytical skills with the ability to interpret data and make business decisions.
• Proven leadership and team management experience.
• Good communication, negotiation, and problem-solving skills.
• Able to work under pressure and manage multiple campaigns simultaneously.