Ecommerce Executive - Mama C Merchandising (Thailand) Co., Ltd.

1. Sales Growth & Commercial Strategy

• Growth Mechanics: Develop and execute promotional and pricing strategies (e.g., vouchers, volume discounts, product bundling, flash deals, and platform-specific mechanics) to drive GMV, average order value (AOV), and customer retention.

• Revenue Targets: Execute growth plans to ensure brand and core products achieve month-on-month and year-on-year growth targets.

• Campaign Management: Lead end-to-end execution for major platform double-digit campaigns (e.g., 9.9, 11.11, 12.12), payday sales, and brand-exclusive shopping days to maximize commercial ROI.

2. Marketplace Operations

• Store & Listing Optimization: Oversee daily store operations across assigned e-commerce platforms, continuously optimizing product listings, search keywords, imagery, and copy to drive search visibility and conversions.

• Inventory & Order Management: Partner with operations and supply chain teams to ensure optimal stock availability, manage inventory levels, and prevent stock-outs during major promotional periods.

• Platform Health & Compliance: Monitor overall platform health and ensure strict operational compliance with platform Service Level Agreements (SLAs), including content violations, chat response times, fulfillment speed, defect rates, and buyer ratings.

• KAM Partnership: Liaise and partner with platform Key Account Managers (KAMs) to secure campaign support, align on platform initiatives, and optimize store visibility and platform-funded opportunities.

3. Traffic Acquisition & Marketing Collaboration

• Funnel Optimization: Partner with performance marketing and branding team to drive both paid and organic traffic, optimizing conversion rates across all stages of the customer conversion funnel.

• In-App Advertising: Plan and manage in-app advertising budgets (e.g., Shopee Ads, Lazada Sponsored Solutions) to maximize Return on Ad Spend (ROAS) and search placement.

• Content & Merchandising: Collaborate with creative design teams to build engaging store decorations, visual banners, PDPs and campaign-specific landing pages that elevate brand presentation.

4. Market Research & Data Analysis:

• Performance Reporting: Analyze sales-related data to optimize our ecommerce and ads performance & provide actionable insights to relevant stakeholders

• Competitor Analysis: Conduct market research and competitive benchmarking to identify opportunities and threats regarding brand positioning, promotion mechanics, and customer trends within the ecommerce landscape.

• Experience: Professionals with 3 years experience, previous background in ecommerce from platform/consumer brands are preferred. Bachelor’s degree with quantitative background e.g. engineering, science, business a plus point. 

• Attributes: Eager to learn with a can-do, positive attitude and self-starting mentality. Ability to manage multiple projects simultaneously. Passionate about ecommerce, consumer brand, or mom & baby industry.

• Skills & Competency:

• Hands on experience in managing marketplaces operations and growing a brand on ecommerce e.g. TikTok, Shopee, Lazada, etc

• Strong analytical thinking to interpret data, identify trends and draw actionable insights

• Good interpersonal skills to build successful relationships with internal stakeholders and external 3rd parties

• Familiarity with AI tools to improve work productivity is a plus point

• Language: Must be fluent in English and Thai.

• Work Arrangement: Role will be based on TH office