Chief Digital E-Commerce Officer - Home Product Center Public Co.,Ltd

1. E-Commerce Strategy & Business Growth

• Define and drive enterprise-level E-Commerce strategies (short-term & long-term)
• Plan online sales (sales forecast / revenue targets)
• Expand sales channels such as Website, Mobile App, and Marketplace (Shopee, Lazada, Tiktok )
• Develop new business models such as Click & Collect, Marketplace expansion, and cross-border
2. Omnichannel Experience
• Design customer journeys that integrate online & offline channels
• Collaborate with Store Operations / Supply Chain teams to improve E-Commerce efficiency
3. Digital Marketing & Traffic Growth
• Oversee digital performance (SEO, SEM, Paid Ads, Social Commerce)
• Manage media budget and ROAS / CAC
• Develop conversion funnels (Traffic → Conversion → Retention)
4. E-Commerce Platform Management
• Manage Website/App UX/UI in alignment with conversion optimization
• Oversee product content, pricing, and promotion strategies
• Develop personalization and recommendation engines
• Manage marketplace stores
• Develop promotion strategies in collaboration with platforms
• GMV / Conversion Rate / AOV / Traffic
• Customer acquisition / retention
• Optimize campaigns and customer experience
5. Team Leadership & Stakeholder Management
• Lead the E-Commerce team (Marketing / Content / Operations / Merchandising / Developers)

1. 10–15+ years of experience in E-Commerce / Digital / Retail At least 5 years in a Manager or Head-level role in Retail / Omnichannel / FMCG / Home Improvement / Online Store + Marketplace , “Business Owner” mindset (ability to manage P&L) is a strong advantage

Home Product Center Plc. was founded in 1995, we quickly expanded our business nowsaday we already have more than 124 branches all over Thailand and our company was listed in the Stock Exchange of Thailand since 2001. Over thirty years in the name of your familiar HOMEPRO we keep on giving our customer better service better experience and better valued added, every year we continued expanding our business, expanding our new store for serving for more.