Circular Products Management : Marketing Officer - Home Product Center Public Co.,Ltd

1. Project Management

• Define project scope, objectives, deliverables, and overall timeline in collaboration with stakeholders and buyers.
• Develop and own a comprehensive project plan, including milestones, deadlines, and work breakdown structure (WBS).
• Manage end-to-end project execution to ensure timely delivery and risk mitigation.
• Monitor project progress, track performance, and follow up to ensure alignment with product launch timelines.
• Coordinate cross-functional teams and facilitate regular meetings to ensure alignment across departments.

2. Market Research & Opportunity Identification

• Conduct market research to understand industry landscape, competitor benchmarking, and product segmentation.
• Identify and evaluate new product opportunities based on market trends and customer needs.
• Continuously update on emerging trends and propose new business ideas, especially in Circular Products.

3. Product Development & Coordination

• Coordinate product development processes with Buyers and Vendors.
• Act as liaison among Brand, factory, and material suppliers to develop circular products aligned with target standards.
• Manage recycled material sourcing plan for product sampling and commercial launch.
• Collaborate with Customer Insight/Survey teams to gather and analyze customer feedback.

4. Product Design & Customer Insights

• Support product design development to ensure alignment with brand positioning and sustainability goals.
• Conduct or support customer surveys to derive actionable insights for product improvement and innovation.

5. Go-to-Market (GTM) & Launch Strategy

• Develop and execute product launch strategies and Go-to-Market (GTM) plans.
• Collaborate with Buyers on product assortment and schematic planning.
• Coordinate with Brand teams on POSM and in-store communication guidelines to ensure brand consistency.
• Work with Marketing Communication teams to develop clear and compelling messaging that highlights product value propositions.
• Ensure consistency in brand voice across all marketing channels. [Marketing...r Products | PDF]

6. Performance Tracking & Reporting

• Track sales performance and analyze product success post-launch.
• Prepare sales tracking reports and performance analysis.
• Provide insights and recommendations to improve product performance and future launches.

Desired Qualities

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• Proven experience in product marketing, market research, or product management.
• Strong understanding of product lifecycle management.
• Analytical mindset with the ability to interpret market data and trends.
• Excellent communication and cross-functional collaboration skills
• Ability to work independently while managing multiple projects in a fast-paced environment.

• Strong interpersonal skills to effectively collaborate with buyers, vendors, and stakeholders.
• Creative problem-solving skills with a strong passion for innovation and sustainability.
• Good command of English /or Chinese will be an advantage

Home Product Center Plc. was founded in 1995, we quickly expanded our business nowsaday we already have more than 124 branches all over Thailand and our company was listed in the Stock Exchange of Thailand since 2001. Over thirty years in the name of your familiar HOMEPRO we keep on giving our customer better service better experience and better valued added, every year we continued expanding our business, expanding our new store for serving for more.