Ads Optimizer - Growfox Co.,Ltd.

Key Responsibilities:
 

Full-Funnel Campaign Management & Optimization:

• Strategy & Execution: Develop and execute end-to-end paid advertising strategies across major platforms (Facebook, Google, TikTok, Shopee, and Lazada) to drive full-funnel conversions.

• Campaign Optimization: Continuously monitor, scale, and optimize campaigns to achieve target KPIs (CTR, CPC, ROAS, and Conversion Rate) while minimizing Customer Acquisition Cost (CAC).

• A/B Testing: Implement rigorous A/B testing methodologies for ad creatives, audiences, bidding strategies, and placements to maximize ad spend efficiency.

Advanced Analysis & Reporting:

• Tracking & Attribution: Utilize Google Analytics 4 (GA4) and Google Tag Manager (GTM) to set up advanced event tracking, analyze user journeys, and evaluate attribution models.

• Data Visualization: Employ Social Listening and Data Visualization tools (e.g., Looker Studio) to build comprehensive performance dashboards and transform raw data into actionable scaling insights.

• Funnel & CRO Analysis: Conduct deep-dive analyses on landing page performance and post-click behavior to provide Conversion Rate Optimization (CRO) recommendations that boost ad profitability.

Budget & Strategic Collaboration:

• Dynamic Budget Allocation: Responsibly manage and dynamically allocate advertising budgets, shifting spend across channels in real-time based on performance and ROI.

• Creative & Team Collaboration: Collaborate closely with Creative, Content, and Account teams to feedback performance data, ensuring ad copies and visuals are highly optimized for audience engagement and conversion.

• Media Proposal & Planning: Formulate strategic media proposals, media plans, and budget forecasts for new campaigns or client pitches, aligned with business objectives.

What we're looking for

• Experience: 2–3 years in Ads Optimizer or Performance/Digital Marketing (Agency background is a plus).

• Platform Expertise: High proficiency in Google Ads, Meta Ads, TikTok Ads, and E-marketplaces (Shopee/Lazada).

• Technical Literacy: Strong understanding of GA4, GTM, and Tracking Pixels is required.

• AI Integration: Familiarity with AI-powered marketing tools to enhance productivity and creative testing.

• Analytical Mindset: Data-driven approach with a love for numbers and the ability to explain complex data in simple terms.

• Adaptability: Proactive in staying ahead of industry trends, platform updates, and the evolving AI landscape.