Brand Manager – Spirits - Independent Wine & Spirit (Thailand) Co., Ltd.
- Location
- Bangkok
- Salary
- Depend on qualifications
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 05/11/2026
Responsibilities
Key Responsibilities:
1. Brand Strategy & Development
1. Brand Strategy & Development
- Work with brand principals to develop and implement annual brand strategies and marketing plans aligned with global direction and local market needs.
- Identify market trends, consumer insights, competitor activities, and growth opportunities.
- Strengthen brand positioning, awareness, equity, and market presence across relevant channels.
- Collaborate with suppliers to plan and execute marketing campaigns, brand activations, events, and promotional activities.
- Develop local marketing initiatives based on consumer preferences, channel opportunities, and business priorities.
- Adapt global campaigns to local market needs while maintaining brand consistency.
- Lead new product launches, brand extensions, and seasonal campaigns.
- Ensure consistent brand identity across all marketing activities.
- Evaluate campaign effectiveness and identify areas for improvement.
- Manage annual brand marketing budgets and A&P investments efficiently.
- Ensure effective allocation and utilization of marketing resources.
- Evaluate campaign performance and ROI.
- Ensure marketing activities achieve agreed KPIs and business objectives.
- Work closely with Sales to develop channel-specific marketing strategies and commercial initiatives.
- Identify opportunities to increase distribution, menu listings, brand visibility, and consumer engagement.
- Provide marketing tools and materials to support sales and commercial objectives.
- Monitor brand performance against shipment, depletion, and marketing targets.
- Analyze sales performance, market trends, brand visibility, and campaign results.
- Prepare regular performance reports and marketing recommendations.
- Identify performance gaps and propose corrective actions to drive brand growth.
Qualifications
Qualifications & Requirements:
Key Competencies:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3–5 years of experience in brand management or marketing, preferably in spirits, beverages, FMCG, or hospitality.
- Strong understanding of brand strategy, marketing planning, and campaign execution.
- Experience in budget management and working with suppliers, and external partners.
- Good understanding of consumer behavior, market trends, and distribution channels.
- Strong analytical, project management, and problem-solving skills.
- Excellent communication, presentation, and negotiation skills.
- Good command of written and spoken English.
Key Competencies:
- Strategic thinking and brand development.
- Marketing planning and execution.
- Commercial and business acumen.
- Analytical and data-driven decision-making.
- Stakeholder and cross-functional management.
- Initiative, creativity, and problem-solving.
Benefits
- wear tear
- Provident Fund
- Telephone bill allowance
- Social security
- Accident Insurance
About Independent Wine & Spirit (Thailand) Co., Ltd.
Independent Wine & Spirit (Thailand) Co.,Ltd. has been delighted to bring the world of quality wine & malts to everyone in Thailand since 1999. IWS is in partnership with MMI Dubai Company part of the Emirates Group who are the largest wine & spirits merchants in the region. IWS is a wine sales and marketing company specializing in identifying Thailand and/or SEA market interests for imported wine & spirits and seeking out or creating brands to meet those opportunities.
Q Shop has been established in 2008 for retail stores and corporate service. Now, Q Shop takes the best care of our products like we produced them. From good value drinking wines to fine wines and rare bottles, the customer can find the most international popular grape varieties and brand names here. These wines have proved their success in Europe and around the world
Q Shop has been established in 2008 for retail stores and corporate service. Now, Q Shop takes the best care of our products like we produced them. From good value drinking wines to fine wines and rare bottles, the customer can find the most international popular grape varieties and brand names here. These wines have proved their success in Europe and around the world
177/1 Bangkok Union Insurance Bldg.,19 Flr.,Unit 19/1 Surawongse Rd., Suriyawongse - Sub-District, Bangrak, Bangkok 10500
คุณสาธิตา พัฒนทอง
0-2634-7037
