Marketing Planner - Midea Products (Thailand) Co., Ltd.
Midea Products (Thailand) Co., Ltd. · Bangkok
- Location
- Bangkok
- Salary
- Depend on qualifications and experience
- Job Type
- Contract/Temp
- Work Type
- Onsite
- Education
- Bachelor's Degree
- Posted
- 19/08/2026
Responsibilities
- Continuously monitor the Thai home appliance and consumer goods landscape — deliver competitor analyses, platform trend reports, and consumer insight briefs that inform the team's marketing decisions.
- Plan online marketing campaigns around product launches, promotional events, and brand moments — define communication themes, content strategies, creator mix, media pacing, and expected outcomes.
- Write scripts and set creative direction for influencer collaboration videos, ensuring content aligns with brand guidelines while resonating with Thai audiences' content consumption habits.
- Track trending topics and content formats on TikTok, Instagram, and other relevant platforms; identify creative angles that connect brand messaging to cultural moments.
- Work closely with the Influencer BD team to translate campaign strategies into actionable creator briefs, and provide creative guidance and quality control throughout the content production process.
- Conduct post-campaign reviews, document learnings and best practices, and continuously refine the marketing playbook.
Qualifications
- Thai national. Fluent in Chinese or English (spoken and written) — required for daily collaboration with Chinese team lead.
- 2–4 years of experience in social media marketing planning, content strategy, or brand marketing. Background in home appliances, consumer electronics, FMCG, or agency/MCN is a plus.
- Deep familiarity with the Thai social media ecosystem — particularly TikTok and Instagram content trends, user behavior, and platform mechanics.
- Strong market research and analytical skills; able to independently execute the full cycle from data collection to actionable insight delivery.
- Excellent copywriting and scriptwriting ability; able to develop creative content directions tailored to the Thai local context.
- Clear strategic thinking — can systematically turn market insights into executable marketing plans.
- Good aesthetic judgment with the ability to assess video content quality.
Benefits
- Provident Fund
- Accommodation allowance (in other provinces)
- Telephone bill allowance
- Fuel/transportation fees
- Per diem
- Vehicle depreciation allowance
- Employee's uniform
- 5-day work week
- Social security
- Health insurance
About Midea Products (Thailand) Co., Ltd.
เรามีกลุ่มผลิตภัณฑ์ที่ครบวงจรที่สุดในอุตสาหกรรมเครื่องใช้ไฟฟ้าภายในบ้าน ครอบคลุมทั้งระบบปรับอากาศ (สำหรับอาคารพาณิชย์และที่อยู่อาศัย), ตู้เย็น, เครื่องซักผ้า, เครื่องใช้ไฟฟ้าในครัว ทั้งขนาดใหญ่และขนาดเล็ก, เครื่องใช้ไฟฟ้าเกี่ยวกับน้ำ, เครื่องทำความสะอาดพื้น และระบบไฟส่องสว่าง
1799 อาคารรัชโยธิน ฮิลล์ ชั้นที่ 15 ถนนพหลโยธิน แขวงจตุจักร เขตจตุจักร กรุงเทพมหานคร 10900
0-2027-7812
