Influencer Business Development Specialist - Midea Products (Thailand) Co., Ltd.
Midea Products (Thailand) Co., Ltd. · Bangkok
- Location
- Bangkok
- Salary
- Depend on qualifications and experience
- Job Type
- Contract/Temp
- Work Type
- Onsite
- Education
- Bachelor's Degree
- Posted
- 19/08/2026
Responsibilities
- Scout, evaluate, and build a structured creator database across TikTok, Instagram, and other relevant platforms — covering top-tier KOLs through mid-tier and micro KOCs — aligned with product launch calendars and content strategy.
- Proactively reach out to target creators, handle collaboration negotiations, and finalize key terms including content format, deliverables, timelines, and compensation.
- Manage end-to-end collaboration execution: coordinate product sampling, align on scripts and content direction, track production progress, review final deliverables, and ensure all published content meets brand standards and deadlines.
- Maintain and continuously update a collaboration tracker with performance data (views, engagement rate, conversions, etc.) and deliver regular analytical reports.
- Collaborate cross-functionally with the e-commerce team and product-line business units to align promotional needs with the right creator resources.
- Monitor local Thai social media trends, competitor influencer activity, and platform policy changes; propose actionable improvements to the influencer strategy.
Qualifications
- Thai national. Fluent in Chinese or English (spoken and written) — required for daily collaboration with Chinese team lead.
- 1–3 years of experience in social media influencer partnerships, BD, or MCN operations. Experience in home appliances, consumer electronics, or FMCG is a plus.
- Familiarity with the TikTok and/or Instagram creator ecosystem in Thailand, with hands-on experience in creator outreach and collaboration delivery.
- Strong communication and relationship-building skills; able to independently drive a partnership from first contact through content delivery.
- Data-aware — able to evaluate collaboration performance through metrics and iterate accordingly.
- Detail-oriented and organized, comfortable juggling multiple creator projects simultaneously.
Benefits
- Provident Fund
- Accommodation allowance (in other provinces)
- Telephone bill allowance
- Fuel/transportation fees
- Per diem
- Vehicle depreciation allowance
- Employee's uniform
- 5-day work week
- Social security
- Health insurance
About Midea Products (Thailand) Co., Ltd.
เรามีกลุ่มผลิตภัณฑ์ที่ครบวงจรที่สุดในอุตสาหกรรมเครื่องใช้ไฟฟ้าภายในบ้าน ครอบคลุมทั้งระบบปรับอากาศ (สำหรับอาคารพาณิชย์และที่อยู่อาศัย), ตู้เย็น, เครื่องซักผ้า, เครื่องใช้ไฟฟ้าในครัว ทั้งขนาดใหญ่และขนาดเล็ก, เครื่องใช้ไฟฟ้าเกี่ยวกับน้ำ, เครื่องทำความสะอาดพื้น และระบบไฟส่องสว่าง
1799 อาคารรัชโยธิน ฮิลล์ ชั้นที่ 15 ถนนพหลโยธิน แขวงจตุจักร เขตจตุจักร กรุงเทพมหานคร 10900
0-2027-7812
