International Business Development Executive - NEXTERE COMPANY LIMITED

1. Strategic Partnership with Furniture Brands (OEM/ODM Focus):

Target Identification: Research and identify potential partners among top-tier international furniture manufacturers, office solution providers, and ergonomic design brands.

Solution Selling & Co-Creation: Pitch the value of "Smart Furniture" to non-tech executives. Demonstrate how embedding our IoT devices and platform can elevate their product portfolio, increase user engagement, and create new revenue streams for them.

Integration Coordination: Facilitate the collaboration between our engineering team and the partner’s design team to ensure our IoT hardware fits seamlessly into their furniture designs (aesthetic, functional, and manufacturing feasibility).

2. International Market Expansion:

Market Penetration: Develop strategies to enter key markets (e.g., Asia, Europe, USA, Japan) where demand for Smart Home/Smart Office solutions is high.

Business Modeling: Design flexible partnership models, such as OEM licensing, white-labeling our platform, or revenue-sharing models based on subscription services connected to the furniture.

3. Product & Lifestyle Evangelism:

Value Proposition: Articulate how our data analytics and platform can help furniture brands understand their end-users better (e.g., usage patterns, health monitoring, ergonomic adjustments).

Trade Shows: Represent the company at major furniture and design expos (e.g., Salone del Mobile, CES, High Point Market) to network with industry leaders.

4. Commercial Management:

Negotiation: Manage complex negotiations involving hardware supply, software licensing, and long-term support agreements.

Forecast & Logistics: Work with the supply chain team to ensure we can meet the volume demands of mass-production furniture partners.

Education & Experience:

Bachelor’s degree in Business, Marketing, Engineering, or Industrial Design.

3+ years of experience in International BD, preferably with experience selling components/technology to manufacturers (B2B2C) or working within the Furniture / Interior Design / Smart Home industries.

Experience dealing with OEM/ODM projects is highly desirable.

Key Skills:

Design & Tech Hybrid Mindset: Ability to bridge the gap between "Technology" (IoT, Cloud, Data) and "Design/Lifestyle" (Aesthetics, Ergonomics, User Experience).

Consultative Selling: Ability to listen to a furniture brand's vision and tailor our IoT solution to fit their brand identity.

Cross-Functional Leadership: Proven ability to manage projects that involve hardware engineers, software developers, and industrial designers.

Attributes:

Passionate about Smart Living and IoT trends.

Excellent negotiator with a strong commercial acumen.

Willingness to travel internationally to visit factories and HQs of furniture brands.

We are driven by a team of experts with over 20 years of experience, comprising Deep Tech IoT engineers, electronic embedded design engineers, software engineers, robotics & mechatronics engineers, material engineers, and industrial product designers. Our founding team brings extensive expertise in Deep Tech IoT, having successfully implemented Smart City projects globally and major infrastructure projects domestically.

This expertise empowers us to select the precise technologies for manufacturing IoT hardware and software that perfectly match specific usage objectives. We strive to be a technology leader while ensuring our designs blend harmoniously with each project’s aesthetic concept.

Proven Track Record & Reliability With a portfolio of over 450+ installed projects nationwide, our clientele includes prestigious condominiums, office buildings, factories, tourist attractions, and hotels. This extensive track record guarantees the usability, reliability, and quality of our products.

Dedicated Support & Continuous Innovation For every completed project, we provide a dedicated support team to ensure smooth operations. Furthermore, we offer continuous feature updates—even for previously installed projects—ensuring that all our clients always have access to the latest, most modern technology.