Brand & Marketing Manager – Agricultural Products & Fertilizer - Gemini Personnel Recruitment Co.,Ltd.

·        Conduct in-depth market research and analysis to understand crop-specific needs, farmer behavior, market trends, and competitive dynamics in targeted areas.

·        Analyze consumer and farmer insights to support strategic business and marketing decisions.

·        Develop marketing strategies, pricing policies, and market development plans to achieve targeted market share and business growth.

·        Lead rebranding initiatives and develop integrated communication strategies to strengthen brand awareness, brand positioning, and market perception.

·        Develop marketing initiatives to drive sales volume, revenue, and overall brand performance.

·        Study and optimize product placement, merchandising, and sales formats within distributor and dealer networks.

·        Monitor and analyze brand and crop performance against marketing plans, targets, and budgets.

·        Plan and execute sales promotions, trade marketing, and distribution activities, ensuring A&P expenses remain within the approved annual budget.

·        Prepare market analysis, management reports, and strategic presentations to support business planning and decision-making.

·        Collaborate with sales, product, distribution, and other relevant teams to ensure effective execution of marketing strategies.

·        Support and implement the company's quality management system and related processes.

·        Bachelor's degree in Marketing, Business Administration, International Business, Strategic Management, Economics, Soil Science, Field Crops, or a related field.

·        Minimum 3 years of experience in consumer marketing, brand management, product management, or a related field.

·        Experience in fertilizer, agricultural products, agricultural supplements, or related industries will be a strong advantage.

·        Proven experience in market research, consumer behavior analysis, brand strategy, and developing marketing strategies based on market insights.

·        Candidates with knowledge of agriculture, soil and plant nutrients, plant production physiology, fertilizer application, or soil/fertilizer research will receive special consideration.

·        Strong analytical and strategic thinking skills, particularly in interpreting market data and consumer/farmer insights.

·        Excellent communication, presentation, and stakeholder management skills.

·        Strong ability to work independently while collaborating effectively with cross-functional teams.

·        Proactive, commercially minded, and results-oriented, with a strong passion for driving market growth and brand success.

 

How to Apply

Please send your updated CV/resume to acharar@geminis.co.th

Gemini Personnel Recruitment Co., Ltd. is situated in the district of Laem Chabang. The company is licensed by the Ministry of Labour and part of the Gemini group. Gemini Personnel Limited was established in Hong Kong in 1983 and has grown to become Hong Kong’s leading recruitment company with offices in Central and Kowloon. Gemini also has a strong China presence with a joint venture company, J.M. Gemini, in Shanghai, Beijing, Guangzhou and Shenzhen, as well as offices in Singapore and Thailand. We are affiliated internationally through our association with National Personnel Associates of the U.S. We currently source candidates for permanent and temporary roles in a variety of discipline and sectors within the whole Thailand.