Digital Marketing Executive - Hi-Q Food Products Co.,Ltd.

We're looking for a Digital Marketing Executive who can move comfortably between numbers and content: someone who can look at a performance report and know what it means, and also brief the agency on something that actually gets the message across. You'll work closely with the Digital Marketing Manager and our agency to keep every campaign consistent, on-brand, and backed by data.

We're looking for someone who takes initiative, feels confident enough to question an agency's numbers when something looks off, and speaks up when a plan needs to change.

Core Responsibilities

Content

•      Own the social content calendar and work with our agency to keep creative on time and on-brand.

•      Make sure the brand's message and tone stay consistent everywhere it shows up: ads, social, website.

•      Handle SEO basics: keyword research, on-page fixes, and content briefs.

•      Keep an eye on what's changing in digital marketing: platform features, formats, and new tools.

•      Flag what's working and what isn't, and bring ideas to the table.

Media & Performance

•      Brief our agency on paid campaigns (Meta, Google, YouTube, TikTok, LINE OA) when needed, review performance, and give feedback.

•      Analyze performance data (GA4, Meta Business Suite, ad platform dashboards) and turn it into a clear story: what the numbers mean and what we should do next.

•      Present findings and recommendations to the team on a regular basis, in a way that's easy to follow and act on.

Required Qualifications & Skills

•      Bachelor's degree in Marketing, Communications, Business, or a related field.

•      2-3 years of hands-on digital marketing experience (agency or in-house both fine).

•      Working knowledge of paid ads across Meta, Google, YouTube, TikTok, and LINE OA, enough to brief an agency and jump in yourself when needed.

•      Comfortable with GA4 and ad platform dashboards, and able to build a simple report in Sheets/Excel.

•      Able to explain data clearly and comfortable presenting regularly, whether that's a quick chat, a short write-up, or a simple deck in PowerPoint/Google Slides.

•      Understands brand communications: tone of voice and messaging consistency, and how to adapt one core message across channels.

•      Solid copywriting in Thai, with enough English to understand common marketing and social media terms.

•      Can use AI tools to speed things up (drafting copy, digging through data, organizing ideas), but this isn't a role where you run everything through AI and call it done: you're expected to check, adapt, and take ownership of whatever goes out.

•      Working knowledge of SEO fundamentals.

•      Keeps up with what's new in digital marketing: platform features, formats, and tools.

•      Good at managing multiple projects and deadlines at the same time.

•      Comfortable taking ownership of your own work, while knowing you'll have support from the team whenever you need it.

•      Nice to have: comfortable with Canva, CapCut, or e-commerce platforms.