Brand Marketing Manager - Tirawat Air Compressors Co., Ltd.
Tirawat Air Compressors Co., Ltd. · Bangkok (Pomprab)
- Location
- Bangkok (Pomprab)
- Salary
- 60,000 - 80,000 baht/month
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 10/06/2026
Responsibilities
- Define and drive Brand Positioning, Brand Architecture, and Brand Identity in alignment with overall business direction
- Develop and enforce Brand Guidelines to ensure visual and tonal consistency across all channels
- Monitor Brand Health, Brand Perception, and Competitive Landscape to identify differentiation opportunities and market trends
- Plan and execute Integrated Marketing Communications (IMC) strategies covering Digital, PR, Advertising, Events, and Trade Marketing
- Own the Creative Brief and Communication Strategy approval process for all campaigns
- Manage relationships with external agencies, media partners, and KOL / Influencer networks
- Oversee brand presence across Social Media, Website, and Digital Platforms to drive engagement and brand affinity
- Lead and develop the Multimedia team to deliver high-quality content across video, graphic design, photography, and digital assets
- Define Content Strategy and Content Calendar aligned with brand positioning
- Build in-house creative capability to improve agility and reduce agency dependency
- Collaborate with the Product Marketing Manager to ensure all product communications align with brand voice and positioning
- Partner with the Sales team to develop marketing collateral, POS materials, and channel support tools for Modern Trade
- Plan and manage the Brand and Communication budget to maximize ROI
- Track and report Brand KPIs and Campaign Performance to senior management regularly
Qualifications
- Bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field (Master's degree or MBA is a plus)
- Minimum 5–8 years of experience in Brand Management, Marketing Communications, or Integrated Marketing
- At least 2–3 years in a team leadership role managing Creative or MarCom functions
- Experience in B2C, Retail, FMCG, or Consumer Goods industries is an advantage
- Strong understanding of Brand Positioning, Consumer Insight, and Storytelling
- Ability to define Creative Direction and Art Direction
- Proficient in Digital Marketing including Social Media Strategy, Content Marketing, and Performance Tracking
- Analytical mindset with the ability to translate data into actionable insights
- Good command of English
- Natural brand sense with the ability to balance creative thinking and strategic execution
- Strong presentation and stakeholder management skills, with the confidence to pitch ideas to senior leadership
- Able to manage multiple projects simultaneously under tight deadlines
Benefits
- Provident Fund
- Staff training and development
- Accommodation allowance (in other provinces)
- Scholarship/ education allowance
- Marriage gift
- Telephone bill allowance
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Flexible working hours
- Ordination leave
- Employee's uniform
- Funeral payment support
- Annual bonus
About Tirawat Air Compressors Co., Ltd.
Tirawat Group has over 50 years of experience as a leading manufacturer and distributor of industrial air compressors and air systems in Thailand. As the sole authorized distributor of PUMA (PUMA Air Compressor) in the country, we provide comprehensive services, including logistics and full after-sales support.
With a strong foundation built since 1972, we are committed to delivering high-quality industrial products. Our portfolio covers a wide range of tools and equipment, including mechanical tools, pneumatic tools, power tools, water pumps, and agricultural equipment, as well as innovative and technological solutions designed to meet the diverse needs of customers across all industries.
With a strong foundation built since 1972, we are committed to delivering high-quality industrial products. Our portfolio covers a wide range of tools and equipment, including mechanical tools, pneumatic tools, power tools, water pumps, and agricultural equipment, as well as innovative and technological solutions designed to meet the diverse needs of customers across all industries.
399 Vorajak Rd., Kwang Pomprab, Khet Pomprabsatrupai, Bangkok 10100
นายดนุสรณ์ มั่นในสัจจธรรม, นายปราการ ดีรอด
0-2225-2331, 0-2225-2331 ต่อ 561
