Digital Ads Specialist (Paid Ads & Lead Generation) - Tirawat Air Compressors Co., Ltd.
Tirawat Air Compressors Co., Ltd. · Bangkok
- Location
- Bangkok
- Salary
- 25,000 - 30,000 baht/month
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 07/09/2026
Responsibilities
- Plan, set up and manage paid advertising campaigns across Facebook, Instagram, TikTok and Google/YouTube to generate leads and support sales objectives.
- Personally manage campaign structures, audience targeting, budget allocation, bidding, ad placement and ongoing campaign optimization.
- Monitor and analyze key performance metrics such as CTR, CPC, CPL, conversion rate and ROAS, and take corrective action when campaign results are below target.
- Conduct A/B testing on target audiences, creative formats, advertising messages and campaign settings to improve performance.
- Analyze lead quality and work closely with the Sales team to use customer feedback and sales conversion data to improve campaign effectiveness.
- Collaborate with Content, Graphic Design and Marketing teams to develop platform-appropriate creatives, advertising messages and campaign materials.
- Prepare regular performance reports, identify actionable insights and recommend improvements to advertising strategy, budget allocation and creative direction.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communication Arts or another related field.
- Minimum 2–4 years of direct hands-on experience in paid digital advertising, performance marketing, media buying or a related role.
- Proven experience personally setting up, managing and optimizing campaigns through Meta Ads Manager is required.
- Experience with TikTok Ads Manager or Google/YouTube Ads will be an advantage.
- Understanding of lead generation campaigns and key advertising metrics such as CTR, CPC, CPL, conversion rate and ROAS.
- Able to independently manage audience targeting, campaign setup, budget optimization and A/B testing.
- Good analytical skills and proficiency in Microsoft Excel or Google Sheets.
- Basic knowledge of Meta Pixel, GA4, Google Tag Manager or conversion tracking will be an advantage.
- Able to work independently, solve campaign-performance issues and collaborate effectively with Sales, Content, Graphic Design and Marketing teams.
- Experience in B2B, industrial products, machinery, tools or technical products will be an advantage.
Benefits
- Provident Fund
- Staff training and development
- Accommodation allowance (in other provinces)
- Scholarship/ education allowance
- Telephone bill allowance
- Fuel/transportation fees
- Per diem
- Marriage gift
- Recreational allowance
- Vehicle depreciation allowance
- Ordination gift
- Employee's uniform
- Funeral payment support
- 5-day work week
- Annual trip or party
- Performance/results-based bonus
- Annual bonus
- Social security
- Accident Insurance
- Flexible working hours
- Ordination leave
About Tirawat Air Compressors Co., Ltd.
Tirawat Group has over 50 years of experience as a leading manufacturer and distributor of industrial air compressors and air systems in Thailand. As the sole authorized distributor of PUMA (PUMA Air Compressor) in the country, we provide comprehensive services, including logistics and full after-sales support.
With a strong foundation built since 1972, we are committed to delivering high-quality industrial products. Our portfolio covers a wide range of tools and equipment, including mechanical tools, pneumatic tools, power tools, water pumps, and agricultural equipment, as well as innovative and technological solutions designed to meet the diverse needs of customers across all industries.
With a strong foundation built since 1972, we are committed to delivering high-quality industrial products. Our portfolio covers a wide range of tools and equipment, including mechanical tools, pneumatic tools, power tools, water pumps, and agricultural equipment, as well as innovative and technological solutions designed to meet the diverse needs of customers across all industries.
399 Vorajak Rd., Kwang Pomprab, Khet Pomprabsatrupai, Bangkok 10100
0-2225-2331, 0-2225-2331 ต่อ 561
