Marketing Manager - SIME DARBY AUTO SPORTS LTD. (Head Office)

Campaign Execution & Support

• Execute and support marketing campaigns across digital channels (social media, website, basic SEO) and selected offline activities.
• Coordinate with internal teams and external vendors to ensure timely and accurate campaign delivery.
• Manage day-to-day marketing activities and campaign calendars.

Brand & USP Communication

• Assist in communicating dealership USPs and brand messaging across marketing materials and channels.
• Ensure brand consistency in all marketing communications.

Lead Generation & Sales Support

• Work closely with sales teams to support lead generation activities and showroom traffic initiatives.
• Assist in preparing marketing materials to support sales promotions and customer engagement.
• Track and follow up on campaign-generated leads in coordination with sales teams.

Sales Funnel & Performance Tracking

• Support analysis of basic sales funnel data (leads, enquiries, conversions).
• Maintain marketing performance trackers and dashboards.
• Assist in monitoring campaign effectiveness and identifying improvement areas.

Market & Competitor Monitoring

• Monitor competitor marketing activities, promotions, and pricing trends.
• Collect and summarize market and customer insights for internal reporting.

Partner & Community Activities

• Support relationship management with existing partners, suppliers, and local community activities.
• Assist in organizing local events, sponsorships, and brand activations.

Reporting & Administrative Support

• Prepare regular marketing reports (campaign results, lead performance, ROI summaries).
• Support the marketing team in budget tracking and documentation.
• Assist in developing monthly and quarterly marketing activity plans.

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 3–7 years of experience in marketing, preferably in automotive, retail, or related industries.
• Solid understanding of digital marketing fundamentals (social media, basic SEO, online campaigns).
• Experience using CRM systems and marketing tracking tools.
• Good analytical skills with the ability to interpret basic data and reports.
• Strong communication and coordination skills.
• Detail-oriented, organized, and able to manage multiple tasks.
• Proactive, hands-on, and able to work collaboratively with cross-functional teams.