Digital Innovation: Lead Management Data Analyst - Honda Automobile (Thailand) Co., Ltd.

• Analyze the Lead Funnel: Conduct end-to-end analysis of the lead journey to identify key drop-off points, performance bottlenecks, and opportunities for optimization from the first touchpoint to final conversion.
• Develop and analyze strategic initiatives and A/B tests aimed at maximizing customer lifetime value (CLV) and improving overall marketing ROI.

• Ensure data integrity and accurate tracking implementation across all digital channels using tools like Google Tag Manager (GTM).
• Collaborate with cross-functional teams and external agencies to ensure content readiness, data collection accuracy, and compliance with data privacy regulations (PDPA).

• Reporting & Visualization: Design, develop, and maintain automated performance dashboards (using tools like Power BI, Qlik sense) to track key performance indicators (KPIs) for the Digital Marketing department.
• Translate complex datasets, including those from CDP platforms and marketing sources, into clear, compelling, and strategic recommendations for management.
• Apply basic knowledge of AI model performance to identify and implement new AI use cases for enhanced lead generation and predictive analysis.
• Tracking and Data Integrity: Ensure robust and accurate tracking implementation (via tools like Google Tag Manager) and maintain data quality across all digital marketing ecosystem.

• Conduct in-depth analysis of search keyword performance and organic traffic to identify technical and content-based SEO opportunities.
• Collaborate closely with agency partners to develop and execute effective SEO strategies that ensure top search rankings and high-quality traffic acquisition.

• Have full working rights in Thailand
• Bachelor’s or Master’s degree in Digital Marketing, Data Science, Statistics, Computer Science, MIS, IT, or related fields (GPA ≥ 2.75)
• Minimum 2 years’ experience in Digital Marketing, Website Management, Data Analysis, or Business Intelligence (Qlik platform)
• Strong knowledge of website management and SEO
• Proficient in analyzing web and campaign data
• Familiar with MarTech tools (CDP, DAM, etc.)
• Basic understanding of AI applications in lead generation
• Knowledge of PDPA/PDPD compliance
• Good English communication skills (TOEIC > 550)

Honda Automobile (Thailand) Co., Ltd.

27, ซอย นิคมอุตสาหกรรมบางชัน 3 แขวงมีนบุรี เขตมีนบุรี กรุงเทพมหานคร 10260